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Pop poster, 2

Agency Network: 
Published/Aired: 
April 2013
Description: 

SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person's head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.

Outdoor advertisment created by FCB, Peru for Guarana Antarctica, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato

Comments (4)

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morse's picture
morse
Activity Score 18024

Probably works in Peru. Looks cheesy to me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fotdot's picture
fotdot
Activity Score 673

So color. But not so good lah.

kleenex's picture
kleenex
Activity Score 50174

I love the look.

Klara K.'s picture
Klara K.
Activity Score 3343

Reminds me of the lemur king from Madagascar.

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