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Pop poster, 2

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Published/Aired: 
April 2013
Guarana Antarctica Outdoor Ad -  Pop poster, 2

Description

SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person's head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.

Outdoor advertisement created by FCB, Peru for Guarana Antarctica, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato
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morse's picture

Probably works in Peru. Looks cheesy to me.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fotdot's picture

So color. But not so good lah.

fotdot
Activity Score 673
Creative Director
kleenex's picture

I love the look.

kleenex
Activity Score 52582
Web Designer/Developer
Klara K.'s picture

Reminds me of the lemur king from Madagascar.

Klara K.
Activity Score 3343
Charles University in Prague
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