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Nicolas Sarkozy

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Outdoors in Copenhagen Aiport greet leaders, politicians and journalists after they have landed.

Outdoor advertisement created by Arc, United Kingdom for Greenpeace, within the category: Public Interest, NGO.

Caption

I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.

Advertising Agency: Arc Communications, UK
Concept / Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit / Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll
Airport photos: ©Christian Aslund/Greenpeace
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Highest Rated

majx20's picture

good call for action... "before its too late" approach... not a new idea though but good

majx20
Activity Score 58
Copywriter at Channel 7 Communications
Pedestrian's picture

10 of the same ad. Couldn't we have just stuck with one? Or better yet, zero?

Pedestrian
Activity Score 492
matks's picture

Don't agree. Good to see all the leaders, not just one. Copies could refer to leaders' speeches. But anyway, it's a good campaign, timing is perfect, media is well planned, the whole action is visible and clear. I've seen it on the TV news today. Good job.

matks
Activity Score 476
Advertising
morse's picture

I agree. Part of the idea is that they have to act all together.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

J Designer's picture

A diffrent copy for each one would have made the ad's seam more fresh.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
The Lion's picture

The aging technique is good.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

agungsatria's picture

this is not only about the visual, it's about a Critic to these leaders who apparently maybe will not attend the Climate Change Deal on Copenhagen on December 15th, i think it's a nice campaign.. tcktcktcktck, and have powerful message about the tcktcktcktck movement it self..

agungsatria
Activity Score 25

*@*

second_creator's picture

i'm sorry too

second_creator
Activity Score 754
Copywriter |

copywriter

Notorious's picture

you have to be old to participate

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

szkwadrat's picture

nice idea.

szkwadrat
Activity Score 210
Graphic Designer
bobby666's picture

simple idea. powerful communication.

bobby666
Activity Score 1460
RMG Connect, India
pulchinela's picture

leaders will see it.

pulchinela
Activity Score 1175
Wordnerd's picture

now thats the spirit! pure optimism ;)

but seriously. i doubt it is clever to show the guys just older. it has a touch of 'ok, we didn't do it - but we managed to get along anyway.'
wearing a suit and all

Wordnerd
Activity Score 6692
Copywriter
kurtberengeiger's picture

I unfortunately feel that the creativity of this series falls completely flat in the face of the relevant media choice as well as the sheer gravity of the event at hand. So I guess I'm sorry too. Really sorry.

kurtberengeiger
Activity Score 7323
Copywriter
Migzter13's picture

Nice. Hey, 2020? I don't think we're even here anymore to make that sorry at that time.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Reality Check's picture

Yet the campaign, against my wishes, left me unmoved.

Reality Check
Activity Score 2539
silvi's picture

This campaign is in every newspaper ant tv channel. I think is brilliant and direct to the point.

silvi
Activity Score 4172
Copywriter
Emanresu's picture

It is also currently on the front page of Yahoo! Meanwhile, Adsoftheworld will remain split on "ground breaking concept" and "simple, yet effective."

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Pedestrian's picture

I don't see what's so brilliant about it. Take political figures, make them look old, and give us the same quote from 2020 over and over again? At best it's average...and in reality, there's no idea.

Pedestrian
Activity Score 492
mattlittlegym's picture

I agree. Average at best. Didn't get that they were older at first. Didn't need several of these. And the message is bogus. Money making movement.

mattlittlegym
Activity Score 342
Advertising
majx20's picture

good call for action... "before its too late" approach... not a new idea though but good

majx20
Activity Score 58
Copywriter at Channel 7 Communications
wildbore's picture

spot on. well done guys!

wildbore
Activity Score 749
Creative Director at - - -
willy wonka's picture

very nice, good work!!

willy wonka
Activity Score 137
work
pencilreturns's picture

Looks like is trying to convince the political leaders..who don't give a damn about 2020..Sure, they will say sorry in some interview..does not make any fresh argument...relies on common people's hatred against political leaders

pencilreturns
Activity Score 99
Creative Director
yvancg's picture

Sarko would never say he is sorry, this is pure science fiction

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

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