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Pollute

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Advertising Agency:DDB Paris, France

Outdoor advertisement created by DDB, France for Greenpeace, within the category: Public Interest, NGO.

Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Mos 812, Augustin Camus
Photographer: Eric Sauvage
Art Buyers: Sophie Megrous, Bérénice Badobre
Retouching: B'Pong
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ivan's picture

I like the idea of the boomerang, but the facts are wrong on this one. Nuclear is indeed much cleaner than any other energy source. Including wind or solar if you take into consideration how many turbines or solar cells need to be produced (using a lot of energy) to supply the same amount a nuclear plant gives.

ivan
Creative Director at Ads of the World
StarlaY's picture

True... but if anything, any tiniest leak occurs like back in Chernobil, the results are fatal... The nature suffers from radioactive particles... the people living miles around get cancer disease. People in the Black Sea area are still suffering from high ratios of cancer after 33 years. Also, I remember that for a couple of years the tea plants were burned to ground to prevent people having radioactive tea. So yes, it's cleaner but using it carelessly will definitely come back to us. So other options maybe expensive but more risk-free.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

sirvan's picture

...is this a "comes back to haunt you" message? Is that why the boomerangs?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

ivan's picture

Correct.

ivan
Creative Director at Ads of the World
sirvan's picture

I agree w/ you about nuclear. There's just so much disinformation out there. ...take DDT for instance. Same sortof thing. Oh well.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

nothing special....

Guest
Guest's picture

In France we also test nuclear bombs on small south pacific islands that pollute an area as big as France for many generations of indigenous south sea island natives.

Guest
Guest's picture

I know this does digress from commenting on the creative approach this campaign has taken but by the same token I am surprised the agency and client chose the subject of nuclear pollution given Frances history of nuclear testing in the south pacific.

Guest
Guest's picture

Obviously, I think Greenpeace are against the french nuclear tests in South Pacific. That's why they communicate on that. Remember the Rainbow Warrior's Story.

Guest
Guest's picture

Obvious double standard, and using a boomerang only exacerbates the issue

Guest
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