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Jaws Never Return poster

Agency Network: 
Published/Aired: 
November 2010
Green Sense Outdoor Ad -  Jaws Never Return poster

Description

Outdoor advertisement created by Grey, Hong Kong for Green Sense, within the category: Public Interest, NGO.

Caption

Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark's fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy...
Rescue sharks. Preserve the ocean. Please stop consuming shark's fin.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Director: Vincent Tse, Kong Siu Lan
Art Director: Tong Cheung
Copywriter: Paul Tsang
Agency Producer: Wong Ying Ying
Agency Producer: John Lo
Illustrator: Shannon Ma
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AlfredoGil's picture

I love this blend of Chinese and American culture

AlfredoGil
Activity Score 133
Guest's picture

hehe totally!

Guest
tirthomitro's picture

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture

Well, shit happens. Nice idea, but done http://adsoftheworld.com/media/print/cms_jaws

Blashyrkh
Activity Score 32890
Art Director
tirthomitro's picture

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

lol. i did this in ad school for a seafood restaurant.

Guest
DBB's picture

Good one.

DBB
Activity Score 1216
New Nice and Fun's picture

His teeth are frightening! Nice idea, nice illustration, nice ad.

New Nice and Fun
Activity Score 377
Miss Copywriter 22's picture

i would have written a different headline...instead of quoting the obvious message of the ad..the visual is nice....copy could have been more hitting...

Miss Copywriter 22
Activity Score 175
Copywriter
Temple's picture

Very nice. Without the title, it's Cannes short list.

Temple
Activity Score 11341
Creative Director
New Nice and Fun's picture

http://www.youtube.com/watch?v=VwFiOQyDtew&feature=player_embedded

Here is Sea Shepperd's TV Ad supporting the Green Sense message

New Nice and Fun
Activity Score 377
jamesrothenburg's picture

This is terrible.

jamesrothenburg
Activity Score 554
Art Director
Guest's picture

Well that was constructive. Why is it terrible? Which part?

Guest
Guest's picture

Cannes grand prix

Guest
pol27's picture

I think this is post moderne advertising.
I like it a lot. Looks great.
GOLD!

pol27
Activity Score 40
Copywriter at Alice
Cheerriiee's picture

I dont entirely love this ad, but im totally in for the cause.

Cheerriiee
Activity Score 952
Graphic Designer
Dzsoi's picture

I tell you why it's terrible. Because it highlights a reason why we may NOT want to save sharks.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

what an irony... this exact visual as an illustration (which looked much better) was done for a hoarding and was up for over an year in Chennai, India few years back. It was for a sea food restaurant.

Guest
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