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Snack Check

Agency Network: 
Published/Aired: 
March 2011

Description

GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook.

Outdoor advertisement created by Agenta, Germany for GranataPet, within the category: House, Garden.

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Highest Rated

TommyO's picture

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

morse's picture

That's a cool idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TommyO's picture

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

atb2005's picture

I had to watch this twice because I thought I missed its ingenuity on fist viewing. No, I didn't. Nothing special.

atb2005
Activity Score 13557
jsinth's picture

It's simple and it works!

jsinth
Activity Score 135
Copywriter
sirvan's picture

Great sampling idea. But not so good case study video.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Smilingsun2000's picture

good idea...

Smilingsun2000
Activity Score 3
CrackerJackFlash's picture

crazy good.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

100proof's picture

Good idea, but I don't understand the obsession with using technology that not everyone has. Why not just have them send a text message the "good old fashioned way?" Not everyone uses foursquare, and the creativity of the ad does NOT outweigh the simple fact that they IGNORED people by limiting their access to it.

I'd give the concept itself an 8/10 (free sampling in an innovative way) but have to give the ad a 5/10 because of they're being selective in who gets treats and who doesn't.

100proof
Activity Score 14
Montreal, Canada
Glut's picture

not as strong for a case.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
lllYAGHMAlll's picture

HI VERY BIUTIFULE

lllYAGHMAlll
Activity Score 9
Graphic Designer
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