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Leicester square

Agency Network: 
Published/Aired: 
April 2016
Google Outdoor Ad -  Leicester square

Description

Outdoor advertisement created by BBH, United Kingdom for Google, within the category: Confectionery, Snacks.

Advertising Agency: BBH, London, UK
Chief Creative Officer: John Hegarty
Executive Creative Director: Nick Gill
Creative Director: Ashidiq Ghazali
Art Director: Matt Fitch
Copywriter: Mark Lewis
Planners: Jason Gonsalves, Lawrence Kao
Account Managers: Rowena Minhas, Lucy Scott, Tove Svensson
Producer: Simon Taylor
Typographer: Rich Kennedy
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Reality Check's picture

Guilty of the most mortal of all advertising sins: It's dull.

Reality Check
Activity Score 2539
atb2005's picture

Who is this campaign targeting? Non native speakers? I don't think anyone who speaks English would need help with the pronunciation of, say, travel updates or taxi numbers. Uber dull.

atb2005
Activity Score 13557
nerio's picture

I don't think it's a matter of being a native speaker or not. the service it is promoting has to do with voice searches. you can actually just say what you want Google to search for... I think in this manner the campaign is actually highlighting that capability, as you would just read that and Google would search for it... just my opinion

nerio
Activity Score 166
Web Designer/Developer
atb2005's picture

I know. I was only mocking it.

atb2005
Activity Score 13557
AdBuzzer's picture

I think such misspellings always draw attention and stick in mind, so it's a good tactic for out-of-home campaign. I'm not sure though if it really makes people use the new app.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

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