Chef Challenge

Agency Network: 
June 2012

Objective: Create an action to publicize the contest Chef Challenge of the newspaper Gazeta do Povo. A contest made ​​for lovers of good food. The concept used is: Everyone has a little side of Chef.

Solution: To create an impact and generate comments on social networks, we put an important monument of the city with Chef clothing. And one day there were over a thousand shares on facebook.

Outdoor advertisment created by Beats, Brazil for Gazeta do Povo, within the category: Media.

Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Edson vaz

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Nike Diesel's picture
Nike Diesel
Activity Score 13630

Oldest trick in the book.