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Bale Of Straw

Agency Network: 
Published/Aired: 
March 2012
Garnier Outdoor Ad -  Bale Of Straw

Description

We were asked to create an unconventional outdoor advertisement to create awareness for Garnier's new cure for parched and damaged hair. The new Garnier Fructis Oil Repair. In summertime, once you step out of Germany's cities, the roads are lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.

Outdoor advertisement created by Publicis, Germany for Garnier, within the category: Health.

Caption

The cure for parched unglamorous Hair. New Fructis Oil Repair.

Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Gert Maehnicke
Art Directors: Merlin Kwan,Michaela Kammerer
Copywriter: Thorsten Albrecht
Photography: Mert Photography, Essen
Production: Uwe Steinmüller
Projekt Management: Lea Schollmeyer
Client Service: Ulla van de Sand, Julia Kiolbassa
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kleenex's picture

Great idea, but will many people even see it???

kleenex
Activity Score 51787
Web Designer/Developer
Society of Doom's picture

That's what I'm thinking. It would probably have been better placed in a public park or something like that.

Society of Doom
Activity Score 45
xel's picture

None :))

xel
Activity Score 33
Copywriter
Hadrons's picture

not effective medium.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

brandlover's picture

Don't be a f** client! It's effective. You know. Internet? Remember the adidas fresco at 1 (!!) train station? We all saw that around the world. If something hits, it doesn't matter where it is. In a city park or in the fields. I think it made for the Internet-Facebook society.

brandlover
Activity Score 175
Copywriter
mrMagic's picture

I think it's pretty good idea. It would certainly make me curious. If put on the field next to motorway or rail trucks then it could work. I wonder if this could be put in some shopping center or city center. I would be curious seeing this in the field. The one presented looks bit expensive for the amount of the people passing on this small road.

mrMagic
Activity Score 798
Graphic Designer at RES Group
chicagohour's picture

Very interesting...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

Wordfruit's picture

I wouldn't've thought it's amazing enough to get talked about that much on facebook - maybe I'm wrong.

But sure it must be easy enough to find some grassy places where there's lots of people, to place these, and so make them effective.

Wordfruit
Activity Score 1023
vlads's picture

i dont know, it looks interesting but dont know.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

MK-tessa's picture

Well we have never seen it before and that's exactly what people will do; not see it.

MK-tessa
Activity Score 216
Art Director at student
adverlabs's picture

Effective clutter free advertising, will definitely target the audience.

→The bundles were not required to be spread across the filed. Putting a few just near the road would have done the job effectively.

adverlabs
Activity Score 36
Media Buyer
tchastal's picture
tchastal
Activity Score 2
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