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No need, 2

Campaign
Agency Network: 
Published/Aired: 
June 2008
Funk Outdoor Ad -  No need, 2

Also From This Campaign 2

Description

Chief Creative Officer: Amir Kassaei;

Outdoor advertisement created by DDB, Germany for Funk, within the category: Personal Accessories.

Caption

No one needs to know what you did last night.

Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Planner: David Kamp
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Highest Rated

Jimmie's picture

And mine too.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Prof's picture

Sick art...

Prof
Activity Score 1449
Copywriter |

Quite really.

wildbore's picture

nice idea!

wildbore
Activity Score 749
Creative Director at - - -
inspirix's picture

i think it's brilliant.

superb art direction and nice concept.

what you did last night > causes u to look shitty the next morn > hence the shades!

inspirix
Activity Score 16
Copywriter
tipptapp's picture

...as seen in the AotW-Forum about a year ago...
Dear student, who had this idea: please contact the agency!

tipptapp
Activity Score 133
Copywriter
Prof's picture

that "student" is the art director now ;)

Prof
Activity Score 1449
Copywriter |

Quite really.

Wordnerd's picture

good insight and idea! but the execution is wrong. they should have shown this stuff in the veigns of the eye itself. not on those muscles you can't see anyway

Wordnerd
Activity Score 6692
Copywriter
Have Heart's picture

Exactly my thoughts.

Have Heart
Activity Score 922
Art Director
Jimmie's picture

And mine too.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

fen1x's picture

Good one, very good.
Maybe cruel but catchy.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
latunde's picture

This ad stops me! Good show.

latunde
Activity Score 24
Rosabel Leo Burnett
ironcity's picture

hey tipp tapp-

there is a funny story behind this. this idea was done year ago by 2 guys at a brazilian agency. at that time it was for eye-drops. since then, these two guys moved to DDB berlin and recycled their same fucking idea, this time for sunglasses.

the CD at their former agency is a bit pissed-off right now, as you may imagine.

ironcity
Activity Score 55
Art Director
tipptapp's picture

Good to know, then, there's just the question left: who owns an idea? Tho one who had it, or the one, who pays you to have it? Very tricky...

tipptapp
Activity Score 133
Copywriter
ChuckNorris's picture

There has been some fuzz in Brazil about this.

Apparently, it was was spec piece from their book.
They pitched to the client in Brazil, but he didn't buy it. So it was never published.

They moved to DDB Berlin and pitched the same idea, with a few changes, to one of the agency's clients, which bought it and agreed to produce it properly.

It's not their former CD that is pissed (he is not even at that agency anymore), but the guy that owns that agency. He claims the idea is the agency's, even though it was never produced.

The agency is quite small, so a lot of people think he is just after some media attention.

ChuckNorris
Activity Score 834
Creative Director
Have Heart's picture

It's from the same dudes, so it's okay.

Have Heart
Activity Score 922
Art Director
Disco Munky's picture

It might not be stolen, but same guys use same idea twice for different clients?

Aren't we paid NOT to do that?

Just saying.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

drunk dave's picture

I need a pair.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
unlimilove's picture

is this copy?
Same visual, same product, same baseline:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman
http://adsoftheworld.com/forum/exhibition/sete_pads_eye_man

|Some of my best friends are softwares|

unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

djakuza's picture

thnx 4 uploading. Its really unbelievable! And these won bronze in cannes...

BUT when these people are really exactly the same that did the illustrations, than it's fine!

djakuza
Activity Score 517
Art Director
tamer samy's picture

disgusting..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Eightball's picture

My question is: what did the other two guys for being in the credits?

Eightball
Activity Score 200
Marketing Manager
gwenbloch's picture

Like it, nice graphism, clear idea, don't care about the distinction between muscles, nerves, or veigns.

gwenbloch
Activity Score 32
Proxima
Tapper's picture

keep last night to yourself, is maybe a better line this is a bit see-say

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
dasgoodads's picture

Freaky. My favorite part is the half giraffe/half alien playing his nose flute.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

Saturno's picture

It is not copy. Working the same copy in the two campaigns

Saturno
Activity Score 12
imgns's picture

I love the idea, but i have seen the exact same thing before... for another product; sete pads for eyes.. wish i know who dit it first... here goes the link:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman

imgns
Activity Score 68
freelance advertising
krautland's picture

the line could be stronger but the execution saves this decent ad from being ignored.

krautland
Activity Score 3216
Art Director at erm... no calls please.
m í t i c o's picture

Done, done. Esto ya se hizo antes en Brasil...

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
crisis's picture

So you got drunk, had a threesome, rode a unicorn, met a musical alien, had fun with anal beads and then your heart stopped?

Sounds good to me except for the unicorn.

crisis
Activity Score 187
Writer
quinton_sential's picture

Amazing campaign, congrats to all involved. Well done to the team for persisting.

quinton_sential
Activity Score 64
Art Director
whitewhite's picture

So tittap the wusetion is who owns the idea...the one who made it or one who pays for it...
Answer is simple...who owns a novel? the one who rote it or one who buys it. The book maybe the reader's, but the ovel, still the writer's...correct me if am wrong.

whitewhite
Activity Score 251
Copywriter
tipptapp's picture

It's not that simple... most of the agency write it in their employement-contract: "all ideas belong to the agency".
So, if you have an idea during worktime (and show it to your boss), legally it's not your property anymore...

or: just think about the beatles-songs: who onwns them? it's not Paul mcCartney, its Micheal Jackson (correct me, if i'm wrong)

tipptapp
Activity Score 133
Copywriter
whitewhite's picture

so tipptapp.... though the idea becomes agency's property still u include it in ur portfolio when u go to another agency, rite? And none denies it by saying the idea is not urs, its agency's. again, correct me if am wrong.

whitewhite
Activity Score 251
Copywriter
Disco Munky's picture

How many times has this been paid for?

Any more than once and it's a tricky situation.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

tipptapp's picture

There's a difference between being the inventor of an idea and the owner.
sure, you can put an idea in your book, but you musn't do just what you want with it, cause your agency (ex-agency, whatever) has all the copyrights... sorry, can't expain better, as i'm not native: just ask a laywer.

tipptapp
Activity Score 133
Copywriter
Texnartist's picture

Right, most people buy sunglasses so that they can hide what they did the night before.
If there is nothing wrong with it, why hide it? The fact that they are hiding it means they know that it is wrong.

Why think when you can just react.

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

salvarredy's picture

What a great night. ha ha ha.

`the art is really nice

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Farfa's picture

Great!
I love it!

Farfa
Activity Score 109
Art Director at Freelance
shripad's picture

good art

shripad
Activity Score 25
visualiser
pindaro's picture

niiiiiiice

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

pedro_braga's picture

nice

pedro_braga
Activity Score 2
Creative Director at Sabia Comunicação
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