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The Workout Burger

Agency Network: 
Published/Aired: 
January 2014
Friskis&Svettis Outdoor Ad -  The Workout Burger

Description

Outdoor advertisement created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

Caption

A new habit to keep an old.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Photographer: Petter Brandt
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
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Highest Rated

mr.x's picture

Incorrect translation?

mr.x
Activity Score 998
Forsbergs Skola
mr.x's picture

Incorrect translation?

mr.x
Activity Score 998
Forsbergs Skola
kleenex's picture

nice looking hamburger.

kleenex
Activity Score 51166
Web Designer/Developer
The Client's Wife's picture

So what the tagline is essentially saying, "Make exercise a new habit, but still keep your old habit of stuffing burgers down your throat" ?

The Client's Wife
Activity Score 125
Art Director
TrapDaniels's picture

I guess they're saying that if you exercise, you can get a burger (or whatever) without getting a guilty conscience. I like that approach way better then the "LOSE WEIGHT FAT ASS"-approach gyms usually use.

TrapDaniels
Activity Score 309
Copywriter
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