The Workout Burger

Agency Network: 
January 2014

Outdoor advertisment created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

A new habit to keep an old.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Photographer: Petter Brandt
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren

Comments (4)

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Highest Rated

mr.x's picture
Activity Score 998

Incorrect translation?

mr.x's picture
Activity Score 998

Incorrect translation?

kleenex's picture
Activity Score 50128

nice looking hamburger.

The Client's Wife's picture
The Client's Wife
Activity Score 125

So what the tagline is essentially saying, "Make exercise a new habit, but still keep your old habit of stuffing burgers down your throat" ?

TrapDaniels's picture
Activity Score 309

I guess they're saying that if you exercise, you can get a burger (or whatever) without getting a guilty conscience. I like that approach way better then the "LOSE WEIGHT FAT ASS"-approach gyms usually use.