After a long, draining week, many people see Friday as an oasis from the stress of work and responsibility, and they celebrate the day with the hashtag #FridayFeeling. Aptly named Friday Health Plans applies this concept to health insurance. The low-cost, hassle-free provider covers younger consumers’ basic health needs — such as annual check-ups and emergency services — so they can experience that #FridayFeeling all week long. Our integrated marketing campaign accesses out-of-home and pre-roll media to relay this sense of freedom to 27- to 39-year-olds. The 15-second spots use music, special effects (slo-mo, animation) and declarations (“When your insurance rocks as hard as you do”) to illustrate the emotion that defines that Friday state of mind.
Outdoor advertisement created by LRXD, United States for Friday Health Plans, within the category: Finance.
Creative Director: Andy Dutlinger
Art Director: Drew Bentley
Copywriters: Ashley Rutstein, Greg Lewis
Studio Manager: Valerie Hawks
Senior Account Director: Megan Gonzalez
Account Manager: Sandy Hazzard
Media Planner: Drew Peterson
Illustrator: Chris Piascik
Production Company: LRXD Films
Director: Jonas Mayabb
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