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Crappy Cribs, Wild postings

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Life as a student can be harsh. But it gets a little better if you apply for housing assistance from Försäkringskassan, the organisation that runs the Swedish national health insurance system. To reach the target group, we communicated on student apartement sites and bulletin boards. And in order to reach out to those most in need of a little financial support, we put out objects only they could possibly be interested in.

Outdoor advertisement created by Garbergs, Sweden for Försäkringskassan, within the category: Finance.

Caption

Characterful studio flat with no electricity or water
Studio flat with entrance through toilet
Studio flat, some lack of floor
Small studio flat, faint whiff off old bloke
Short on cash? Apply for house benefit at bostadsbidrag.forsakringskassan.se

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Johanna Reis
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Highest Rated

Sdb's picture

interesting!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Sdb's picture

interesting!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
luispiter's picture

the idea good but its copy paste a other piece... it not new

luispiter
Activity Score 2756
comunication
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