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Agency Network: 
Published/Aired: 
August 2009
Ford Outdoor Ad -  Burnout

Description

This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world's largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.

Outdoor advertisement created by Team Detroit, United States for Ford, within the category: Automotive.

Caption

The new 2010 Mustang. Unleashed.

Advertising Agency: Team Detroit / Detroit, MI, USA
Executive Creative Director: Toby Barlow
Creative Directors: Shanky Das, Whitney Jenkins
Art Director: Jason Rosenberg
Copywriters: Bob Havlena, AJ Musial
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Highest Rated

bricard's picture

Yes, the roar of a Mustang engine would have been a great addition. Maybe the smell of burning rubber too?

bricard
Activity Score 189
Hibon's picture

Not great just OK.

Hibon
Activity Score 3734

Simple ideas are the best !

meraj's picture

agreed ....just ok :)

meraj
Activity Score 216
university
Reality Check's picture

Ford Motor Company: Burnout doesn't quite work without the vroom vroom, but it can't quite be dismissed, either.

Reality Check
Activity Score 2539
dollypoppin's picture

Was thinking of the same thing..

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Tommy G.'s picture

Attractive idea!

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Guest's picture

I have the same idea on my porti.. damn!

Guest
Guest's picture

I have the same idea on my porti.. damn!

Guest
hufflepoff's picture

First level, but, I think it attracts attention...

hufflepoff
Activity Score 430
Art Director at shwing
Zulu-1's picture

Interesting!!!

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Dzsoi's picture

Good enough to draw attention, maybe loudspeakers would have been useful too.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
bricard's picture

Yes, the roar of a Mustang engine would have been a great addition. Maybe the smell of burning rubber too?

bricard
Activity Score 189
AssassinX's picture

American Drag race. LOL

Yeah agree with Dzsoi, it's enough.

:)

AssassinX
Activity Score 1329
Guest's picture

Here you can look at the video http://www.youtube.com/watch?v=WChx8s3uPlI

Guest
keithstoeckeler's picture

Really nice idea, certainly for the event is was geared for. Nice to see traditional media taken in a new direction.

keithstoeckeler
Activity Score 425
Guest's picture

brilliant

Guest
Abrahams's picture

ok ok...catchy stuff!

Abrahams
Activity Score 109
Publicis India
andyStock's picture

This is great - creative and original.

andyStock
Activity Score 666
Guest's picture

Pretty cool!

Guest
Guest's picture

Two Copy writers? Let me guess, one wrote "The new 2010 Mustang." And the other wrote, "Unleashed."

Guest
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