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Agency Network: 
Published/Aired: 
December 2008

Description

Outdoor advertisement created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
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Highest Rated

WillBuller's picture

It would definitely make me think if I were to see it on the sidewalk, successful in that manner.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

ORISHAS76's picture

gENIAL!!!!

ORISHAS76
Activity Score 344
Crisp One's picture

re-visit the execution portion

Crisp One
Activity Score 2005
Other at New York
Guest's picture

GREAT!

Guest
Guest's picture

nice

Guest
Guest's picture

I like...

Guest
dsklan's picture

done by serviceplan!

dsklan
Activity Score 1926
Art Director at homeshop
WillBuller's picture

It would definitely make me think if I were to see it on the sidewalk, successful in that manner.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture

Nice idea but ACTION please!!!!

Guest
Guest's picture

Nice campaign.

But, if I want to "take action", what am I supoused to do?

Guest
teenie's picture

Excellent point. Social ads always need a call to action. Always. Who cares if it "ruins" the layout. The cause always needs concrete help.

The idea is great, though.

teenie
Activity Score 1894
Copywriter
Dale's picture

This comment and the other two guests are spot on.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

The Fondation and l'Abbé Pierre are very famous in France. You just have to write Abbé Pierre on Google, etc.
The bottom line : +49% increase in online donations vs last year.

Guest
teenie's picture

The majority of people who sign up for monthly donations are over 55 (at least in NA), and there's a whole chunk of them who aren't comfortable with computers--let alone able to figure out what to do with Google. They should shave a simple, self-evident way to make a donation.

That said, the numbers are really impressive.

teenie
Activity Score 1894
Copywriter
maashookshee's picture

well done ..every thing..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
jungleraven's picture

this one is my fav.
nicely executed idea. ppl lookin' up makes it even more killer.
Cud b a bus top also. like the "don't jump" sticker pasted on a bus-top...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

PaMcHugh's picture

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Simple idea, very effective. Clever.

PaMcHugh
Activity Score 42
Photographer at Advertising Photographer Dublin Ireland |

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

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