Advertisement
Agency Network: 
Published/Aired: 
December 2008

Description

Outdoor advertisement created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Log in or register to post comments
Guest's picture

Bien.

Guest
ORISHAS76's picture

esta bueno!!!!

ORISHAS76
Activity Score 344
Guest's picture

Very neat campaing.

Guest
Guest's picture

gold

Guest
Guest's picture

I am amazed my this campaing.

Guest
Guest's picture

Great absolutly!!!!!

Guest
mattndan's picture

A good campaign but like i said on the other, he needs to be dressed to suit it more. His clothes are practically brand new.

mattndan
Activity Score 953
Guest's picture

I'm totally agree with you.

Guest
Guest's picture

6 m2 à Tokyo c'est du luxe....ok for the idea but this is the kind of ad that makes you feel bad and at the same time you say "what can i do? vote for a new president ? and then ...will this be the solution? WELL WE ALL FEEL GOOD BECAUSE THIS AD GIVES YOU THE FEELING THAT IN FRANCE WE CARE BECAUSE WE TALK ABOUT IT, THE AGENCY IS HAPPY AND PROUD AND WORKING ALREADY IN A NEW CAMPAIGN TO SELL LUXURY VILLAS ...this is our world guys, should we wake up?????!!!!

Guest
Dale's picture

This is actually a good comment, at least what I understand of it. Touchy-feely ads are fine and dandy and allow us to do pro-bono work or at the very least, pat ourselves on the back. Hell, we might even get an award and allow others to pat us on the back.

Without a call to action, what does this ad accomplish? What are the people on the street waiting for the bus, ie the actual audience, supposed to take away from this?

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Hibon's picture

Agree 100% !!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Do you honestly think these ads are about Tokyo?
This is a useless comparison…

Guest
Dale's picture

Do you honestly see a call to action here? This is a useless red herring....

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

seen it seen it seen it a million times

Guest
Guest's picture

Isn't it a good reson to wake up?

Guest
Advertising Pawn's picture

Fantastic campaign.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

whitespace's picture

Reminds me of the stuck in a sucky job campaign. Good use, nonetheless. :)

whitespace
Activity Score 1953
Creative Director
Guest's picture

I'm sorry but I really am not going to feel all that bad. Try living in NYC as a junior copywriter and you will feel same way, but you are working in an office bigger than your apartment and you are responsible for millions in advertising dollars.

Guest
Guest's picture

Please stop to compare Tokyo or NY with the average city in France! This is not an international campaign!
Your comments are absolutly stupid!

Guest
Dale's picture

I absolutely believe in context in advertisements; what works here might not, and probably will not, work there. However your comment neglects the core concern here. There is no call to action.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

There is an internet address on the french version.

Guest
nkeen's picture

amazing campaign

nkeen
Activity Score 10
Art Director
Featured Content

Latest Collections

Advertisement