Advertisement

Penguins

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Outdoor advertisement created by Marcel, France for Fiat, within the category: Automotive.

Caption

Engineered for a lower impact on the environment. The lowest CO2 emission car range in Europe.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Digital Artwork: Le Moulin De Docs
Log in or register to post comments

Highest Rated

Guest's picture

funny: a panda pretending he's a lion.

Guest
Guest's picture

this is not a Panda: it's a 500! :)

Guest
vaikunta's picture

No man, you didnt get it! These are pandas in the fiat 500.

vaikunta
Activity Score 64
Graphic Designer
Guest's picture

No man, you didnt get it! These are pandas in the fiat 500.

Guest
Wordnerd's picture

This is bad. life animals as crashtest dummies have nothing to do with CO2 emissions. and this horrible 'impact' pun can't save it

Wordnerd
Activity Score 6692
Copywriter
Ad_Man's picture

Clients complain that people don't read. I don't want to beleive that but if advertisers don't read either, who does?

It says:
"Engineered for a LOWER IMPACT on the ENVIROMENT"

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Wordnerd's picture

i'm not sure i get what you try to tell me. did YOU read my comment?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Wordnerd. It´s not a pun it´s a metapher. The shown animals are the first to extinct, if we keep raping the earth with emissions.
It´s a very good advertising thought and get´s the message across. And there´s nothing that has to save this ad, cause it´s a relevant for a real client and it´s got a deserved lion. What did you do this year?

Guest
Wordnerd's picture

i get what they try to say. but a crash test is the wrong metaphor for me. and for me this is a pun. the word 'impact' is the only connection between the image and the message.
thumbs up it won in cannes, honestly. it's hard to score there and i wouldn't be the one saying they don't deseve it. cause i'm not the jury. but thankfully that doesn't mean i have to love every winner. do yout? and i'm quiet satisfied with my work, thank you for caring ;)

Wordnerd
Activity Score 6692
Copywriter
mpared's picture

I find them amazing !! very good well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

regardless whether it works or not, i think it's just hilarious seeing penguins being thrown around in a crash test.

Guest
Guest's picture

The copy is brilliant!

Visit http://photoshopfc.blogspot.com/

Guest
Pccs's picture

its a hilarious, fantastic in your face, cool kind of way to deliver the message, that in other cases results boring, an very much like nagging, Awesome.

Pccs
Activity Score 212
Graphic Designer
Pccs's picture

and i agree with pablito and the guest before me

Pccs
Activity Score 212
Graphic Designer
Guest's picture

i like the pun and it gets the point across effectively. awesome. I want that car!!!!

Guest
xprompt's picture

So, flat using animals to try out on their test?

xprompt
Activity Score 32
Art Director
Guest's picture

funny: a panda pretending he's a lion.

Guest
Guest's picture

funny: a panda pretending he's a lion.

Guest
Featured Content

Latest Collections

Advertisement