Agency Network: 
June 2017

The Fiat 500 is a true icon of automotive style and this year marks its 60th anniversary. krow is helping the brand to celebrate with a site at London's Piccadilly Circus, filled with kisses from Fiat 500 fans.

The image was created with the help of fans who were asked to submit their very own kisses to be featured in a secret project for Fiat through Facebook. A total of 205 people put on some lipstick, kissed a piece of paper and sent through an image of it, hoping for a chance to be featured in the project.

krow then picked the 10 best pouts and used them to help form an image of the Fiat 500, which will be featured for all to see on one of the biggest ad spots in central London.

On 7th June the 10 lucky fans will be revealed on Facebook. They will be tagged in a post on the platform showing a picture of the poster live at Piccadilly Circus.

Outdoor advertisment created by Krow, United Kingdom for Fiat, within the category: Automotive.

Advertising Agency: Krow, London, UK
Executive Creative Director: Nick Hastings
Creative Team: Ed Shore, Tristan Marshall
Senior Account Director: Emma Christmas
Senior Account Manager: Rosie Morahan
Project Manager: Janet Crowdey
Media Planning / Buying: Starcom

Comments (3)

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Highest Rated

rogermer's picture
Activity Score 115

OK, this is cute.

rogermer's picture
Activity Score 115

OK, this is cute.

kleenex's picture
Activity Score 50142

Cute for sure.

halaby87's picture
Activity Score 10142