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Agency Network: 
Published/Aired: 
May 2013

Description

The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.

Media Planning: Catherine Charpentier / touché!

Outdoor advertisement created by Cossette, Canada for Fédération des producteurs de lait du Québec, within the category: Non-Alcoholic Drinks.

Caption

Butter. To light up our mornings.

Advertising Agency: Cossette, Canada
Creatives: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Photography: Mathieu Lévesque / La Cavalerie
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salil.sharma's picture

Today's Best Ad Campaign ! Mind Blowing

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

feysal's picture

love the art direction

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

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