Agency Network: 
May 2013


The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.

Media Planning: Catherine Charpentier / touché!

Outdoor advertisement created by Cossette, Canada for Fédération des producteurs de lait du Québec, within the category: Non-Alcoholic Drinks.


Butter. To light up our summer.

Advertising Agency: Cossette, Canada
Creatives: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Photography: Mathieu Lévesque / La Cavalerie
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salil.sharma's picture

Perfect Campaign ! Lovely Art Direction & Awesome Execution

Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

A winner for sure!!

Activity Score 51110
Web Designer/Developer
feysal's picture

I like the layout

Activity Score 2571
Art Director at Zilojo |

groovy baby!

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