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Little big baby, 4

Agency Network: 
Published/Aired: 
April 2015
Description: 

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live « before and after ».

Outdoor advertisment created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Advertising Agency: BETC, Paris, France
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director's Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA

Comments (13)

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Highest Rated

Arkadiusz's picture
Arkadiusz
Activity Score 1275

They must have a sensational sellers.

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

simonreviews's picture
simonreviews
Activity Score 550

Student work?

Liviu's picture
Liviu
Activity Score 4393

nope, BETC, Paris, France is not an advertising school

Temple's picture
Temple
Activity Score 11337

Yeah, we get it. But it is disturbingly bad.

Reality Check's picture
Reality Check
Activity Score 2539

As advertising goes, Evian: Little big babies works. But, coming from an agency that has given us so much in the past, that just might not be enough.

kleenex's picture
kleenex
Activity Score 50174

Video baby ad better.

underscores's picture
underscores
Activity Score 335

The 1 billion dollar question : Do you think that these ads will be awarded at Cannes this year as the CR on this campaign is a jury member in the Outdoor category ? Tic, tac, tic, tac...

sofrenchgirl's picture
sofrenchgirl
Activity Score 52

Well, it hasn't been sent to Cannes, it came out too late. They'll send it next year...The CR on this campaign:))))

damnson's picture
damnson
Activity Score 11517

Oh lord.

An axe murderer of ads.

Arkadiusz's picture
Arkadiusz
Activity Score 1275

They must have a sensational sellers.

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

MichelMichal's picture
MichelMichal
Activity Score 420

Annoying and Scary

Senorita Pastrana's picture
Senorita Pastrana
Activity Score 263

They've extended this concept for too long now...

Dominic48's picture
Dominic48
Activity Score 105

Not so bad.

Nepplinn Florida Ocaso's picture
Nepplinn Florid...
Activity Score 16

solo me gusta la fotografia

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