London to York / Leeds

Agency Network: 
March 2010

Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.

Outdoor advertisment created by Dentsu, United Kingdom for Eats Coast Trains, within the category: Transport.

Miniature Prices.

Advertising Agency: Dentsu London, UK
Executive Creative Director: Andy Lockley
Art Directors: Andy Preston, Jon Foye
Copywriter: Joe Williams
Typographer: Doug Lyon

Comments (12)

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thaistylez's picture
Activity Score 224

cute, i like it


Davai's picture
Activity Score 618

Small price so small billboard ? Don't you have more original ?

royschellekens's picture
Activity Score 390

Miniature idea. Miniature execution.

Hate advertising? Make better ads.

Prime83's picture
Activity Score 497

The idea is not brilliant but the result turns out to be entertaining and enjoyable as well as effective.

Adaddicted's picture
Activity Score 3435

would be interesting to see if there's a video?!


michelangelo's picture
Activity Score 660

to each his own

dsklan's picture
Activity Score 1926

not good and done before!

Hiperion's picture
Activity Score 3138

Nothing special..

desaipriya's picture
Activity Score 24

Too small to be noticed?

art one's picture
art one
Activity Score 70

hmmm.... i'd probably stand on it. "Damn kids! tidy up your toys!"

MJStinson77's picture
Activity Score 601

Although the idea of small prices tied to some sort of small execution is not original, I like the discovery aspect of these pieces. I think walking down the street and discovering these little jems would be exciting. | | wordjones