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Earth hour

Agency Network: 
Published/Aired: 
March 2009
Durex Outdoor Ad -  Earth hour

Description

Outdoor advertisement created by Trigger, Sweden for Durex, within the category: Health.

Caption

Don't forget to turn off the lights tonight at 20.30
Durex - Lets get it on

Advertising Agency: Trigger, Gothenburg, Sweden
Creative Directors: Markus Näslund, Kristina Lundström
Art Director: Niklas Hultman, Johan Stag
Copywriter: Petur Olafsson
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Guest's picture

right

Guest
Notorious's picture

simple nice

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Sara-Lee's picture

I love it! I'm wondering what people honestly would do first, turn off the lights for a good cause or for sex?

Sara-Lee
Activity Score 18
Hyper Island, Sweden
Notorious's picture

im turning it off for my holy sleep that my body requests everyday - ops imean everynite- imsleepyalready-gudnite

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

What is this? Is this a forum for advertising people or for environerds.

White copy ( Helvetica ?) over solid black background. WoooooooWhhhoooo Creatives!

Gimme more. Lame

Guest
Sara-Lee's picture

I wouldn't say it's lame.
The message is clear and isn't that what advertising is all about?

Sara-Lee
Activity Score 18
Hyper Island, Sweden
cebado's picture

SIMPLE, NICE

cebado
Activity Score 256
General Manager at --
Guest's picture

Awesome!
mix of Social responsibility and selling your product!

Guest
Guest's picture

nice, was this released the same day that the turn off the lights one?

Guest
Guest's picture

I uslually like to see, when I make love. Sorry

Guest
premc's picture

gud one ! 6/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

derya's picture

love it!

derya
Activity Score 302
Copywriter
Guest's picture

So nice so swedish!

Guest
tantrik_indian's picture

Very nice :-)

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Tonits's picture

Quizá podría haber sido mejor la ejecución gráfica, pero es un buen RSE.

Tonits
Activity Score 349
Guest's picture

i dont understand it, can u explain please?

Guest
TRICKY's picture

google earth hour

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

20:30 not 20.30

Guest
Guest's picture

OKKKKKKKKKAAAAAAAAAAAAAAAYYYYYYYYYYYYYYY.

Guest
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

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