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Giant Bones

Agency Network: 
Published/Aired: 
July 2010
Dumocalcin Outdoor Ad -  Giant Bones

Description

Outdoor advertisement created by Publicis, Indonesia for Dumocalcin, within the category: Pharmaceutical.

Advertising Agency: Publicis Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director: Roy Sagala
Art Directors: Yohannes Chayadi, Eddu Enoary, Randy Rinaldi
Copywriters: Dono Yuniarto, Roy Sagala
Agency Producer: Ungky Widyoastono
Typographer: Yohannes Chayadi
Senior Account Director: Iwana Frederika
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Highest Rated

Guest's picture

For people who are actually busy doing work, there isn't enough time to surf the net for all hours of the day to see if your idea is completely original. If the idea is solid and appropriate for the client, then it should be executed. It's not like they're ripping off the Nike swoosh or something.

Guest
thedesignaddict's picture

Great idea. The bones look amazing, but the type on the bridge looks really old and distressed. Kind of a weird disconnect for me.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture
Guest
Guest's picture

Been done before!

Guest
krautland's picture

bad photoshop. please prove you really did this.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

am sorry but this concpet was already go through in india and it was rated as one of the best use of ambient media. if any one want futher reference please feel free to google India , SAndoz , mantri circle ad
cheers

Guest
Pombooie's picture

Don't creatives know what's going on in the ad world? Are people ignorant of the great work being done in other countries? Whether this is a case of blatant plagiarism or complete ignorance, the creative director who let this through should issue an apology. This sort of ripping off of ideas gives advertising a bad name!

Pombooie
Activity Score 407
amitparekh's picture

done by saatchi n saatchi , india for sandoz...

amitparekh
Activity Score 75
Guest's picture

For people who are actually busy doing work, there isn't enough time to surf the net for all hours of the day to see if your idea is completely original. If the idea is solid and appropriate for the client, then it should be executed. It's not like they're ripping off the Nike swoosh or something.

Guest
Guest's picture

For people who are actually busy doing work, there isn't enough time to surf the net for all hours of the day to see if your idea is completely original. If the idea is solid and appropriate for the client, then it should be executed. It's not like they're ripping off the Nike swoosh or something.

Guest
irot's picture

Part of being a creative director is to read and know about what other countries are doing, there is no excuse, specially with the technology we have now that someone "doesn' know" of a campaign made on the other side of the planet. Sorry, but that's is no excuse.

irot
Activity Score 60
Creative Director at One to One Agency |

Wisdom is fast...but I'm faster.

Guest's picture

Tepu.. tepu...

Guest
Disco Munky's picture

FAKE. Is this a site to post concepts or actual run work?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

been done and not better...not clap..clap...but crap...crap...crap...let's spread this all over the advertising blog and web site

Guest
Chacho's picture

Old and DONE

Chacho
Activity Score 49
Creative Director
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