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Dangerous Creatures

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

From great whites and giant squids to submarines and medical waste, Droga5 has collated all the dangers of the deep to demonstrate that Dry Dock is the safest beer for landlubbers.

Outdoor advertisement created by Droga5, Australia for Dry Dock, within the category: Alcoholic Drinks.

Caption

Stay on the Dock

Advertising Agency: Droga5, Sydney, Australia
Executive Creative Director: Duncan Marshall
Creative Chairman: David Nobay
Head of Art: Daryl Corps
Creative Director: Cam Blackley
Art Directors: Luke Chard, Tommy Cehak
Copywriters: Mietta McFarlane, Gavin Chimes
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alex razzaghi's picture

Where is Waldo

alex razzaghi
Activity Score 243
jackmancer2017's picture

Stay on the dock?
This is very cryptic.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
certaintly's picture

yea. this wouldve been perfect for non-alcoholic beer.

but as it is, it's nothing more than visualizing the name of the beer.

certaintly
Activity Score 3994
SvenVan's picture

Great ad. Weird concept.

SvenVan
Activity Score 61
Creative Director
shortafella's picture

Why is this great? Because it's Droga5? Well, it actually sucks. How the hell is this ad going to sell me that beer?

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

italocr88's picture

i think this is the first time i see something from Droga5 that it's not good

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
kleenex's picture

I say both ads fail. This is the best one of the two though.

kleenex
Activity Score 51815
Web Designer/Developer
morse's picture

I think it's good. Simple idea. Don't spend time swimming. It's dangerous. Stay on the deck, drink beer. The name lends itself to this concept.

morse
Activity Score 18087
Art Director |

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