Dangerous Creatures

Agency Network: 
April 2013

From great whites and giant squids to submarines and medical waste, Droga5 has collated all the dangers of the deep to demonstrate that Dry Dock is the safest beer for landlubbers.

Outdoor advertisment created by Droga5, Australia for Dry Dock, within the category: Alcoholic Drinks.

Stay on the Dock

Advertising Agency: Droga5, Sydney, Australia
Executive Creative Director: Duncan Marshall
Creative Chairman: David Nobay
Head of Art: Daryl Corps
Creative Director: Cam Blackley
Art Directors: Luke Chard, Tommy Cehak
Copywriters: Mietta McFarlane, Gavin Chimes

Comments (8)

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alex razzaghi's picture
alex razzaghi
Activity Score 243

Where is Waldo

jackmancer2017's picture
Activity Score 6992

Stay on the dock?
This is very cryptic.

certaintly's picture
Activity Score 3994

yea. this wouldve been perfect for non-alcoholic beer.

but as it is, it's nothing more than visualizing the name of the beer.

SvenVan's picture
Activity Score 61

Great ad. Weird concept.

shortafella's picture
Activity Score 1063

Why is this great? Because it's Droga5? Well, it actually sucks. How the hell is this ad going to sell me that beer?

italocr88's picture
Activity Score 260

i think this is the first time i see something from Droga5 that it's not good

kleenex's picture
Activity Score 51022

I say both ads fail. This is the best one of the two though.

morse's picture
Activity Score 18024

I think it's good. Simple idea. Don't spend time swimming. It's dangerous. Stay on the deck, drink beer. The name lends itself to this concept.

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