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Published/Aired: 
February 2009
Doy Doy Outdoor Ad -  Truck

Description

Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it.

Outdoor advertisement created by Saatchi & Saatchi, Germany for Doy Doy, within the category: Food.

Caption

Germany's biggest kebab.

Advertising Agency: SAATCHI & SAATCHI X / SAATCHI & SAATCHI, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Patrick Ackmann, Alexander Fechner, Heike Erdelmeier
Copywriters: Dorothea Eckhart, John William [Anhang "daner_klein.jpg" gelöscht von Mark Karatas/SAATCHI/DE/EMEA/PUBGROUPE]
Illustrator: Artmos4 (Sprayer)
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mandark_123's picture

not a good ambient for food but idea is cool

mandark_123
Activity Score 3017
just write's picture

i like the idea...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

super super

Guest
Davosk's picture

"What looks like a kebab gyro"?

"Not much really... I know, a cement mixer"?

"Ok, that'll do".

"We'll just do a one off then. What's the next brief"?

Davosk
Activity Score 4815
Art Director
Guest's picture

this is so forced...

Guest
Brainsugar's picture

So this is the biggest kebab. Cool. And so? This is bad advertising, only to do an ambient.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

ah geil, ein aufgerollter bandwurm oder vergammelte Chinanudeln mit Beton gefüllt. Hmm lecker.
Form schön gesehen, medium funktioniert nur leider für essen garnicht.

Guest
Guest's picture

Appetite appeal is strongly negative.

Guest
Guest's picture

tastes like cement?

Guest
.-_'s picture

hahaha...
cool idea.. but the kebab doesn't look appetizing at all!

.-_
Activity Score 95
Copywriter
Guest's picture

a kebab rotates on a vertical axis;
this is something like a "ochse am spiess"

Guest
john ler's picture

Next step : the "all you can eat" restaurant on a garbage truck.

Disgusting.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

So I eat the kebab, and it turns my stomach into a cement mixer? Yeah. The choice of placement isn't exactly spot on.

Guest
Guest's picture

just only made for this award show picture - did burkhart agree with that weird piece of heavy metal that looks like a cocoon? can`t imagine

Guest
french_connection's picture

You are a genius

french_connection
Activity Score 14
Producer/Director
Guest's picture

This looks flippin gross

Guest
Guest's picture

i don't know who eats kebab in Germany, but if its popular among construction workers, then this is on target.

Guest
john ler's picture

Don't bother, after seeing that, nobody will eat kebab anymore in Germany...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
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