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Roachville, The Café

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Outdoor advertisement created by TBWA, South Africa for Doom Fogger, within the category: House, Garden.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
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Highest Rated

almasnazeer's picture

WOW nice
Attention value-check
Remembrance value-check
Recall value- I donno if people will remember the product or the ad.

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
ItMatters's picture

Funny and really interesting for outdoor.

ItMatters
Activity Score 2167
SoCH_TO's picture

Nice work !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

thedesignaddict's picture

Love it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Mongoose's picture

i love this.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

MindDrift's picture

Is this supposed to look like a crack underneath your house? That's what I thought when I read the message "gets to where they live".

MindDrift
Activity Score 1170
Graphic Designer
peterklaus's picture

simple, good

peterklaus
Activity Score 108
Art Director
VampAd's picture

No.

VampAd
Activity Score 1151
almasnazeer's picture

WOW nice
Attention value-check
Remembrance value-check
Recall value- I donno if people will remember the product or the ad.

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
spears ava's picture

nice

spears ava
Activity Score 206
Copywriter
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