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Roachville, The Bedroom

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Outdoor advertisement created by TBWA, South Africa for Doom Fogger, within the category: House, Garden.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
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Highest Rated

jimmymars's picture

Great, love the last part of the pay off.

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
izzlah's picture

award winning

izzlah
Activity Score 229
Copywriter
ItMatters's picture

Humanized cockroaches, so funny. Message delivered. I like it.

ItMatters
Activity Score 2167
SoCH_TO's picture

Very Cool Idea !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

cvchitale's picture

Agagagagagagagagagagagagagagagaga

cvchitale
Activity Score 1418
Copywriter
bate_palmas's picture

The execution is terrific.

THe idea is trite. Done done done done done. Humanising cockroaches? Honestly? How many times can Doom do this?

bate_palmas
Activity Score 1479
Nike Diesel's picture

Lame, but fun for kids I guess...

Nike Diesel
Activity Score 13630
Art Director
Memetic's picture

I'd give it 5 mins before the model was stolen.

Memetic
Activity Score 150
Copywriter
thedesignaddict's picture

Who's gonna steal 2 giant dead cockroaches?

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

winner...

kleenex
Activity Score 52582
Web Designer/Developer
thedesignaddict's picture

Love it. So entertaining.

thedesignaddict
Activity Score 5403
Art Director at Freelance
peterklaus's picture

simple, i like

peterklaus
Activity Score 108
Art Director
jimmymars's picture

Great, love the last part of the pay off.

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
spears ava's picture

simple,

spears ava
Activity Score 206
Copywriter
Ekscusemeplease's picture

sooper concept and execution!

Ekscusemeplease
Activity Score 10
Ekscusemeplease
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