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Model

Campaign
Agency Network: 
Published/Aired: 
August 2016

Description

Outdoor advertisement created by Engauge, United States for Donatos, within the category: Food.

Advertising Agency: Engauge, Columbus, USA
Creative Director: Adam Albrecht
Art Director: Chuck Matzker
Copywriter: David Stone
Photographer: Stock
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Highest Rated

Guest's picture

It looks like it was art directed by someone who took one advertising class at a community college. That's probably that "something." Are the CDs doing anything there?

Guest
toier's picture

i like it

toier
Activity Score 24
Graphic Designer
Guest's picture

you can't be serious.

Guest
Guest's picture

Do you like Flock of Seagulls, too?

Guest
Leland's picture

looks disgusting

Leland
Activity Score 95
jorj's picture

The colors over gray are cartoonish.

jorj
Activity Score 638
Art Director at Senior Art Director
krautland's picture

whatever.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

i like these

Guest
Guest's picture

Pretty cool. Nice use of an outdoor board.

Guest
Guest's picture

Fun campaign.

Guest
Guest's picture

Did the agency write all the good comments here? because there can't be that many people with bad taste.

Guest
Guest's picture

Fun, as in "I have fun listening to Abba"?

Guest
Guest's picture

Donatos deserves a campaign sop much better. This is junk. Just bad.

Guest
Guest's picture

she has men hands

Guest
FULLYLOADED's picture

This could be any pizzy joint....All pizza has cheese that stretches so I'm not been told WHY this pizza is different to any others. No USP..

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
maranca82's picture

So then how do you go about selling a parody product that is no different than its competitors? If you can portray a simple benefit in a memorable (aka creative) way, you can still sell effectively - so long as it's your product and your product alone which owns the simple benefit in the minds of the consumer.

That being said, I'm not a fan of this billboard. Seems done to me; where's the innovation?

maranca82
Activity Score 422
Copywriter
Guest's picture

That's the key: "in a memorable way." This campaign is not. It's not even close.

Guest
Guest's picture

Bland layout. Bland colors. Bland font. Bland idea.

Guest
Guest's picture

I like the idea a lot, but something about the execution does not induce my desire for pizza.

Guest
Guest's picture

It looks like it was art directed by someone who took one advertising class at a community college. That's probably that "something." Are the CDs doing anything there?

Guest
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