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The best healthcare system in the world?, 3

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Outdoor advertisement created by Meanings, France for Doctors of the World, within the category: Public Interest, NGO.

Advertising Agency: Meanings, Paris, France
Art Director: David Montinho Vilas Boas
Copywriters: Marc Saint Ouen, Marine Biette, Sandrine Mohr
Illustrator / Retouching: Benedikt Meslin
Photographer: Pierre Emmanuel Rastoin
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Highest Rated

morse's picture

I don't understand this campaign.

morse
Activity Score 18024
Art Director |

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morse's picture

I don't understand this campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TheSmirkingFox's picture

You can't get it unless you know "couverture sociale" ("social cover/blanket") is another way to say "healthcare access" in French.

TheSmirkingFox
Activity Score 145
Planner
VeronicaFranco's picture

But this is the only one of the set that uses a blanket. What about the others? Maybe you dont understand it either?

VeronicaFranco
Activity Score 789
Copywriter
VeronicaFranco's picture

I dont get the statue

VeronicaFranco
Activity Score 789
Copywriter
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