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One Timezone

Agency Network: 
Published/Aired: 
January 2008
DHL Outdoor Ad -  One Timezone

Description

Outdoor advertisement created by Ogilvy, United Arab Emirates for DHL, within the category: Transport.

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Creative Director: Till Hohmann
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Media: Billboards at airports
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AD1014's picture

i want to like it, but it doesn't really make that much sense.

AD1014
Activity Score 307
Graphic Designer at nyc
leaking bucket.'s picture

I think the downward (verticle) lines are the different timezones throughout the world and DHL cuts these zones to make everything the same timezone???

But even if that is the case, it makes no sense. I doubt it will be effective. 2/10

leaking bucket.
Activity Score 136

That's my first thought...

Scubadome's picture

Una cagata pazzesca.

Scubadome
Activity Score 62
ekasbury's picture

Well, if you want delivery in the Baja, Miami, Morocco, Cairo, Dubai and maybe Hong Kong, then the DHL 1-time zone will work.

ekasbury
Activity Score 24
Photographer
leaking bucket.'s picture

But those places are not in ONE timezone. There is no benefit to even saying they could be in one timezone because Cairo it will be 8 am but in Miami it will be 1am. I don't want packages delivered to my door/office at that time.

I don't see a benefit to this at all!!!

Maybe this works for some people but not for me.

leaking bucket.
Activity Score 136

That's my first thought...

ekasbury's picture

Sorry, I was being a bit sarcastic.

ekasbury
Activity Score 24
Photographer
leaking bucket.'s picture

Aaaah. That does make sense to me ;)

leaking bucket.
Activity Score 136

That's my first thought...

Heads's picture

No, not that great. 4/10.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
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XTG's picture

and the timezone goes from 1 to 24 and after it there's a 00 hour, making it a 25h day lol

XTG
Activity Score 1355
copy
XTG's picture

my bad, it seems 24 and 00 are on the sime slice; the lines are too confusing, i saw 24 separated from 00.

XTG
Activity Score 1355
copy
nemesis's picture

It's kinda confusing

nemesis
Activity Score 765
Creative Director
alnore's picture

so now they could make 1-hour deliveries? wow

alnore
Activity Score 212
freelance |

all balls, no brains

kulago's picture

it's a kind of forced idea, even the logo is forced or recreated to go along with the art direction

kulago
Activity Score 101
associate creative
yesprabhakar's picture

The Idea is crystal clear. Its more relevant with KFC's line. Brilliant Titus ! Keep it up !!

yesprabhakar
Activity Score 72
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