Agency Network: 
July 2008

Outdoor advertisment created by Sukle, United States for Denver Water, within the category: Public Interest, NGO.

Use only what you need.

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Photographer: Brian Mark
Retouching: Matt Carpenter

Comments (18)

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liar's picture
Activity Score 384

This is good. Remove some of the metals as well.

j2mango's picture
Activity Score 534


Wordnerd's picture
Activity Score 6692

very nice idea. i just wonder if the average guy get's it

the other black guy's picture
the other black guy
Activity Score 12

I really tried to avoid being "common" as far as people who post comments but i just cant help it comes.........wait for it........DONE

Wordnerd's picture
Activity Score 6692

that's not the same idea. but this one is a lot better!

thirty6chambers's picture
Activity Score 1464

how is that not the same idea?

anyways... WWF billboard a few years back anyone? anyone?

CGilb09's picture
Activity Score 572

That is clearly not the same idea. But I have seen this same idea executed elsewhere before.

Tweet tweet: @ThisAbility

Adaddicted's picture
Activity Score 3435

Exactly! This one is undoubtedly the best!!!


amraly77's picture
Activity Score 55

Like it the most ... still i think it would work better for saving electricity not water.

totalcrap's picture
Activity Score 34

Well, the idea has been done. But done by Denver Water. I prefer this one.

TexasH's picture
Activity Score 365

And i prefer the other one too. it feels strange to waste electricity to say you need to use wisely water.

fauxjebus's picture
Activity Score 498

The first year of this campaign was way better than all of these one-off awards grabs. This is the only one that is similar, but as someone pointed out above, why waste electricity to talk about saving water?

mmackinven's picture
Activity Score 1608

Use only what you need?

Seems like this sign will cost more in power than 2 bulbs lighting a normal billboard...

Pete2's picture
Activity Score 720

It would work better for electric utility company.

aadi's picture
Activity Score 230

This one is lovely :)

homutmiranda's picture
Activity Score 37

rite, strong electricity at nite is a waste of energy anyway & it needs the pillar thing & the metal bars to stand it... nothing special reli...

andre_j's picture
Activity Score 88

wow, i would have expected to see this as a psa.

the general message speaks directly to what this country is experiencing and will continue to experience as far as resources go. kind of a direct sign of the times.

you'd never see a luxury brand get near a concept like this.

partho.sarkar's picture
Activity Score 78

precise n to the point...nice one....