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Self-destruct

Agency Network: 
Published/Aired: 
June 2008
Deadline Outdoor Ad -  Self-destruct

Description

Outdoor advertisement created by BBDO, New Zealand for Deadline, within the category: Professional Services.

Caption

When we give you a time we mean it.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Copywriters / Art Directors: Jamie Hitchcock, Josh Lancaster
Photographer: Stephen Langdon
Account Supervisor: Brent Smart
Interactive Creative: Mark Addy
Interactive Producer: Rebecca Holt
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Highest Rated

hollywood's picture

Didn't this just win a Silver Lion in Outdoor? Gee I bet the creatives really wish they'd looked for a more positive way to demonstrate their objective.

hollywood
Activity Score 103
Copywriter
teenquey's picture

i think this idea has been used before...

teenquey
Activity Score 290
JWT
krautland's picture

nice work but placing this in the middle of nowhere seems counterproductive. this seems like something that should have been installed at times square.

krautland
Activity Score 3216
Art Director at erm... no calls please.
teenquey's picture

well if it is in times square when it blow up it would do some damage or worse, kill some people.

i think this was put in highway to suburb where quite lot of traffic passes by on a regular/daily basis. Like LA county suburb or something.

i'm sure i've seen this before few months ago.

teenquey
Activity Score 290
JWT
krautland's picture

>it would do some damage or worse, kill some people.

yeah, I suppose it would be really tough to hire a half-way competent producer who'd take care of such concerns.

krautland
Activity Score 3216
Art Director at erm... no calls please.
mmackinven's picture

It was actually on a rather busy street in Auckland City CBD, generated a fair bit of hype and has won a few awards.

I think it's ok, nothing eye boggling though.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

StuartLittle's picture

Why destruct, why a negative approach. They could demonstrate their objective in some positive way, not in a way that rwminds of some kind of sabotage. People are laready frightened by explosions.

StuartLittle
Activity Score 466
Other
Guest's picture

What was your solution? I think this is brilliant.

Guest
hollywood's picture

Didn't this just win a Silver Lion in Outdoor? Gee I bet the creatives really wish they'd looked for a more positive way to demonstrate their objective.

hollywood
Activity Score 103
Copywriter
vtmiller's picture

Make that a million + 1.
I just saw it too.
Creative outdoor use for sure.
I'll mention on my blog www.webinfarmation.com
and ad a few more views.

vtmiller
Activity Score 2
Marketing Manager
ortega's picture

good!

ortega
Activity Score 41
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