Wines 500 yards cheaper, 3

Agency Network: 
June 2008

Outdoor advertisment created by TBWA, Brazil for de la Croix, within the category: Alcoholic Drinks.

Advertising Agency: LEW'LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Manir Fadel
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero
Account Supervisor: Marcio Oliveira
Advertiser's Supervisor: Renata Rocco

Comments (5)

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ackattak's picture
Activity Score 396

Good as a one-off.
But a twist on the headline and/or change of focus for the visual with each execution would make a better campaign.

brain123's picture
Activity Score 830

I really like these (apart than it's one ad executed 3 times...)

Roger Daly's picture
Roger Daly
Activity Score 355

Interesting approach to very cool insight & truth.

teenquey's picture
Activity Score 290

Can anybody explain to me? I think there's a culture gap here, sorry.

de_martin's picture
Activity Score 71

IMHO it would be better when the De La Croix house would be shown in detail trough a magnifying glass (photo).
Sorry, but I am just not realy 'upside down' of these ads.

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)