Mega Croissant

Agency Network: 
December 2010

This huge croissant is a rolled up billboard poster for Danerolles, the ready-to-bake puff pastry for making your own fresh croissants.

Outdoor advertisment created by ‏Y&R, Netherlands for Danerolles, within the category: Food.

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Art Director: Nick Plomp
Copywriter: Andrew Maaldrink

Comments (14)

Log in or register to post comments
kleenex's picture
Activity Score 50610

I love it!!!

everartz's picture
Activity Score 7613

sorry to let you down but i dont see anything impressive here!

| everartz |

Vingy's picture
Activity Score 474

Ya i love it too, i agree whit u everartz maybe it's not very impressive but i just simply love it

manumartin5's picture
Activity Score 1196

Impressive outdoor.

LeeHarvey's picture
Activity Score 3045

I still haven't figured out if it's brilliant or boring.... I'll be back.

Glut's picture
Activity Score 3935


Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

I love it. It evokes the right amount of curiosity for further investigation to occur.

LeeHarvey's picture
Activity Score 3045

Guess you've got a point there mrs with the beautiful name...

CuriousPencil's picture
Activity Score 4225

Hmm. Paper, pullable at head-height? How many nanoseconds did this single-instance ad actually stay up?

Maybe we should ask the... copywriter... on the project, who doubtless had a lot of standing around to do on this one.

Harsh I know. It's a good idea. But entirely impractical - if it wasn't kids that doomed this it would be the weather. The only thing this is selling is Agency Ego, and it's long past time these darlings were fitted with an auto-abort button.

LeeHarvey's picture
Activity Score 3045

DAMN you've nailed it down again CP. How come you're so razorsharp on a friggin' monday? Tell me your dark secret!

Entjoe's picture
Activity Score 2

I'm happy to say that we thought for a few nanoseconds longer than you did.

We made the croissant with a special kind of polyethylene or PVC if you will, which was flexible yet durable. Then we printed the visual and stuck it on. The whole thing was screwed directly onto the billboard. We chose this spot because it's a busy intersection in the center of Amsterdam. And the small fence you see in the background goes all the way around the billboard keeping curious children safe.

Andrew Maaldrink, Copywriter, Y&R Not Just Film, Amsterdam

CuriousPencil's picture
Activity Score 4225

Thanks Andrew; given the information provided, I thought for as long as needed. I do value the full background, too late and just in time to make me feel a bit stupid. And thanks for the nanosecond jibe, nice touch.

teddykoo's picture
Activity Score 30

very funny

Kwaku The Cowboy's picture
Kwaku The Cowboy
Activity Score 71

Nice execution, ordinary idea.