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Tribes

Published/Aired: 
September 2011
D'addario Outdoor Ad -  Tribes

Description

Campaign for D'Addario Strings with a poster that you can actually play.
See the posters individually here: http://j.mp/ArmFk5
Watch the video too: https://vimeo.com/38039309

Caption

Your strings, your sound.

Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio
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Highest Rated

krazy's picture

Interactive and very creative. It just ticks all the right boxes :)

krazy
Activity Score 153
Planner
Misstree's picture

Lovely idea! Love the art on the posters as well.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

somecopywriter's picture

Awesome idea with great artwork. I want one!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
sanalnileshwar's picture

good idea.

sanalnileshwar
Activity Score 42
Graphic Designer at mumbai
sanalnileshwar's picture

good idea.

sanalnileshwar
Activity Score 42
Graphic Designer at mumbai
Prasad Weerasekara's picture

Like

Prasad Weerasekara
Activity Score 653
Marlus Lau's picture

Beautiful art.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
fcostausb's picture

Great idea. Beautiful a.d.

fcostausb
Activity Score 173
Art Director
saherwafai's picture

cool poster

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

andylefty's picture

Quite nice, however I cant help but notice the real guitars next to the poster.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Maxads's picture

Spot on. I love it.
But i have seen playable t-shirts around for some years.
Its kind of similar, not? Used it for a presentation once.

http://www.amazon.com/Kids-Electronic-Guitar-Shirt-Large/dp/B003TL6LF0...

Maxads
Activity Score 60
Art Director
designzero68's picture

Lovely. The t-shirt thing is not the same.

designzero68
Activity Score 74
kleenex's picture

love it.

kleenex
Activity Score 51098
Web Designer/Developer
KimKong's picture

Incredibly eye-catching and interactive. What's not to love? Guitar players test guitars prior to purchasing - why not strings as well? Solid plan and execution

KimKong
Activity Score 198
krazy's picture

Interactive and very creative. It just ticks all the right boxes :)

krazy
Activity Score 153
Planner
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