Break in

Agency Network: 
May 2012

In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Outdoor advertisment created by JWT, Australia for Crunchy Nut, within the category: Food.

The trouble is they taste too good.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Angus Hennah, Mark Harricks
Art Directors: Will Edwards, Chris Badger
Copywriters: Will Edwards, Chris Badger
Illustrator: Steven Cicala
Account Services: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn

Comments (5)

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salil.sharma's picture
Activity Score 2428

good concept
very impressive for retail client

Designer Don't Do Different Things
They Do Things Differently

Andrej's picture
Activity Score 656


chuckieT's picture
Activity Score 680

Cliché line. But the bent spoons are cute.

kleenex's picture
Activity Score 51022

nice idea.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Muito boa a ideia, agora... poderia ser abelhas!!! tipo esmagadas no vidro kkkk