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Lady Gaga Fame

Agency Network: 
Published/Aired: 
July 2012
Coty Outdoor Ad -  Lady Gaga Fame

Description

Outdoor advertisement created by Stardust Visions, United States for Coty, within the category: Health.

Caption

Lady Gaga Fame / The First Ever Black Eau De Parfum

Advertising Agency: Stardust Visions, Beverly Hills, CA, USA
Creative Director: Eric Hoffman
Copywriter: Thierry Massee
Photographer: Steven Klein
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Highest Rated

JeffGreenhouse's picture

I'd say this fits perfectly with her brand. Yes, it's attention-getting. Yes, it may make some people want to look away after they look at it. Those are both hallmarks of her style. For those who find this off-putting, they aren't the target market.

JeffGreenhouse
Activity Score 310
Siddarth Basavaraj's picture

too sexy..

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

kleenex's picture

Blech!!!!

kleenex
Activity Score 51110
Web Designer/Developer
jpm's picture

Makes you look, then makes you look away. What on earth are those little guys doing?

jpm
Activity Score 5
Copywriter
JeffGreenhouse's picture

I'd say this fits perfectly with her brand. Yes, it's attention-getting. Yes, it may make some people want to look away after they look at it. Those are both hallmarks of her style. For those who find this off-putting, they aren't the target market.

JeffGreenhouse
Activity Score 310
NicoCiego's picture

The ad delivers a lot of traffic in various media. I think it serve its purpose well.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
bate_palmas's picture

It must be so easy to work on the Lady Gaga "brand".

You just need to be a little bit strange.

Not in a David Lynch kind of way (where symbolism, colour and sound are actually meaningful)

It just needs to be inexplicable.

Oh, and it needs to suck.

Much like her uber crap music.

Can't rate this. It's probably exactly right for Lady Gaga. 8 points for being on brand. 0 points for idea.

bate_palmas
Activity Score 1479
Nike Diesel's picture

I totally agree with you.

Nike Diesel
Activity Score 13630
Art Director
lemonAd's picture

Horrible ad, enjoyed reading what bate_palmas said tho :-)

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

metis's picture

Gives nothing.

metis
Activity Score 413
Copywriter
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