Don't Lose Your Head

Agency Network: 
August 2011

Outdoor advertisment created by Amélie, United States for Colorado State Patrol, within the category: Public Interest, NGO.

You can turn any car into a convertible
Tailgating a truck can turn any car into a convertible

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Gordy Hirsch
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Paul Suggett
Retoucher: Armando Martinez
Illustration: Richard Feldman
Board Construction: Eye Candy Props

Comments (18)

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sweejin's picture
Activity Score 7256

So does the billboard peel back when you drive past or is it two billboards side by side?

Johnson.A's picture
Activity Score 43

don't think its side by side~ notice the same patch of green and mountain view.

Blue Apple's picture
Blue Apple
Activity Score 120

Right.. cool..

Robwanali's picture
Activity Score 132

Very clever. But yes it will be interesting to now how the 1st part is made to be effective and not risk anyone not seeing it.

love what you do and do what you love

Lazarus's picture
Activity Score 1536

You don't even need the first board.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Spot on, Lazza.

The Jobless Writer
Will Think for Salary

ronak.shah007's picture
Activity Score 29


joelapompe's picture
Activity Score 3853
Glut's picture
Activity Score 3935

that´s right. How does it switch?

That One Guy's picture
That One Guy
Activity Score 266

come on guys. this isn't rocket science. they'll display the 1st billboard for a month or so. Then they'll replace it with the second billboard.

Fera Groove's picture
Fera Groove
Activity Score 205

Why don't they say it on a board/video or whatever? Isn't it communication? If so, it should be clear. Or you will be explaining it to every single one?

That One Guy's picture
That One Guy
Activity Score 266

i don't know what you are talking about.

Klinn's picture
Activity Score 37

Seriously, it's not hard to figure out how they will use this board. Very well done.

baliquez's picture
Activity Score 99

Good. Especially if the second billboard comes a mile later on the same road.

just Owen's picture
just Owen
Activity Score 12

The next board will be a mile down the road, happens loads on those never ending roads in the states. Always nice to c when you've been sitting there for 8 hours.

jackblack's picture
Activity Score 2357


Roger Keynes's picture
Roger Keynes
Activity Score 5498

Over worked and over indulged idea.

The second billboard IS the idea.

The first is superfluous wank.

Simplicity, people.

The Jobless Writer
Will Think for Salary

NicoCiego's picture
Activity Score 1033

Good one. The white texts are pretty hard to read though.