Don't Lose Your Head

Agency Network: 
August 2011
Colorado State Patrol Outdoor Ad -  Don't Lose Your Head


Outdoor advertisement created by Amélie, United States for Colorado State Patrol, within the category: Public Interest, NGO.


You can turn any car into a convertible
Tailgating a truck can turn any car into a convertible

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Gordy Hirsch
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Paul Suggett
Retoucher: Armando Martinez
Illustration: Richard Feldman
Board Construction: Eye Candy Props
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sweejin's picture

So does the billboard peel back when you drive past or is it two billboards side by side?

Activity Score 7256
Johnson.A's picture

don't think its side by side~ notice the same patch of green and mountain view.

Activity Score 43
Blue Apple's picture

Right.. cool..

Blue Apple
Activity Score 120
Art Director
Robwanali's picture

Very clever. But yes it will be interesting to now how the 1st part is made to be effective and not risk anyone not seeing it.

Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Lazarus's picture

You don't even need the first board.

Activity Score 1536
Creative Director
Roger Keynes's picture

Spot on, Lazza.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ronak.shah007's picture


Activity Score 29
joelapompe's picture
Activity Score 3861
Glut's picture

that´s right. How does it switch?

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
That One Guy's picture

come on guys. this isn't rocket science. they'll display the 1st billboard for a month or so. Then they'll replace it with the second billboard.

That One Guy
Activity Score 266
University of Houston
Fera Groove's picture

Why don't they say it on a board/video or whatever? Isn't it communication? If so, it should be clear. Or you will be explaining it to every single one?

Fera Groove
Activity Score 205
Art Director
That One Guy's picture

i don't know what you are talking about.

That One Guy
Activity Score 266
University of Houston
Klinn's picture

Seriously, it's not hard to figure out how they will use this board. Very well done.

Activity Score 37
baliquez's picture

Good. Especially if the second billboard comes a mile later on the same road.

Activity Score 99
Art Director
just Owen's picture

The next board will be a mile down the road, happens loads on those never ending roads in the states. Always nice to c when you've been sitting there for 8 hours.

just Owen
Activity Score 12
jackblack's picture


Activity Score 2357
Art Director
Roger Keynes's picture

Over worked and over indulged idea.

The second billboard IS the idea.

The first is superfluous wank.

Simplicity, people.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NicoCiego's picture

Good one. The white texts are pretty hard to read though.

Activity Score 1033
Art Director at Quezon City Philippines