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Billboard Collision

Agency Network: 
Published/Aired: 
August 2010
Colorado State Patrol Outdoor Ad -  Billboard Collision

Description

Outdoor advertisement created by Amélie, United States for Colorado State Patrol, within the category: Public Interest, NGO.

Caption

Tailgating Isn't Worth It. Give Trucks Room. It's The Law.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
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Highest Rated

Space_Cadet's picture

Simple thought, executed brilliantly!

Space_Cadet
Activity Score 2
Art Director at The Red & Yellow School |

@truth157

http://thelittleblackbox.tumblr.com/

http://roxville157.wordpress.com/

Guest's picture

love, love, love this outdoor board. nicely done whoever you are.

Guest
Ed Rapport's picture

Another great piece from OOH.. OOH may not be as sexy and glamorous as TV writing, but the medium allows infinite executions.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
TommyO's picture

Did they really wrinkle the billboard?! Genius!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

akshaysrikar's picture

the earlier bill boards were pretty ok. not all the that impressive, seemed like just another ad.

this one seem to have struck the chord. a definite attention grabber.

akshaysrikar
Activity Score 420
India
AdsofChina's picture

Another genius creative...

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

jay_ad_dictate's picture

Woww...Great!!!

jay_ad_dictate
Activity Score 81
Copywriter |

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Jupiter's picture

cool:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

jackmancer2017's picture

Love it.

jackmancer2017
kalpesh78's picture

wasn't there a magazine ad, an Elevator idea, An instore idea based on the same 'crumpling' of the media. Whats so great if Amélie took it on a billboard?

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Shadow Ops's picture

Hey Guys...nice board. Go Gordy Huggett

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

CommandZ's picture

I smell an Obie award!

CommandZ
Activity Score 2498
Creative Director
feitio's picture

Nice, although i think i've seen something like this before.

feitio
Activity Score 9
CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Guest's picture

Nice job, Gordy!

Guest
Guest's picture

what's so creative about a literal translation of an accident? i'm sure the tax payers in colorado are ecstatic that this agency was able to talk about car accidents by showing a car accident.

Guest
Guest's picture

It's a billboard! Billboard have to be simple as possible with a quick attention grabber. You know why? you're attention span on billboards is a very small when driving.

Guest
Guest's picture

If i was driving down the road, this would grab my eye a lot more effectively than any other straight foreword product advertising billboard.

Guest
Guest's picture

This I guess was meant for an instant REMINDER while driving down. And thus I feel the execution is effective in terms of disseminating the core essence.

Guest
CUTIEPIE's picture

Besides, if a car that little would've hit THAT truck, it wouldnt have had wrinkled up that way, not in a million years. The car, for sure would've ended up total wreck. The truck would have been spotless! So...

CUTIEPIE
Activity Score 347
gioborde's picture

Either you are not an advertiser, or youre a really square one.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

My_friend_Goo's picture
My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Dzsoi's picture

Now that is too close. Whatever, for a good reason and for a bit different reason (tailgating) it's okay I guess.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Marlus Lau's picture

Cool!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
NONE™'s picture

Nice job!!!

NONE™
Activity Score 209
Other |

NONE™

Guest's picture

great
Can I have one copy to my blog: http://tiktakcafe.com :)

Guest
Space_Cadet's picture

Simple thought, executed brilliantly!

Space_Cadet
Activity Score 2
Art Director at The Red & Yellow School |

@truth157

http://thelittleblackbox.tumblr.com/

http://roxville157.wordpress.com/

Guest's picture

nice work

Guest
rwabels's picture

truly smart creative!

rwabels
Activity Score 51
Copywriter at Ready, Willing & Abels Advertising |

rwabels

Guest's picture

Brilliant creative!

Guest
Guest's picture

sucks for them very nice tho!!

Guest
mkhar's picture

Very smart outdoor creative.

mkhar
Activity Score 10
Matt74's picture

It should be the other way around. The worst tailgaters are always the truckers, and they actually kill people every year doing it because they can't slow down as fast as a car can, and they run people over. If the car hits the back end of a semi, the car driver still dies... so what's the deal with this silly ad?

Matt74
GNRAO's picture

NIce .excellent Idea.
Be neuter when behind the wheels.

GNRAO
Activity Score 2
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