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Cupcake

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Outdoor advertisement created by Y&R, Chile for Colgate, within the category: Health.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Account manager: Pablo Gacitua
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Highest Rated

szkwadrat's picture

Clear massage and the product itself is in audience focus center!

szkwadrat
Activity Score 210
Graphic Designer
morse's picture

It's good. I can feel the tension.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Chori Arg's picture

very good. very nice idea.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Tommy G.'s picture

Not bad, maybe too much gradients on the straight line, especially on the left side.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
ivan's picture

I use a tape like this and it looks pretty much like this.

ivan
Creative Director at Ads of the World
Super Muhtar's picture

http://adsoftheworld.com/media/print/atol_cake
ideas are similar, but this is better.

Super Muhtar
Activity Score 267
Jakarta Jack's picture

Agree, this one is using the product itself. Clever.

Jakarta Jack
mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Goblin's picture

I like!

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

szkwadrat's picture

Clear massage and the product itself is in audience focus center!

szkwadrat
Activity Score 210
Graphic Designer
iwannatalktosamson's picture

When was the last time a cupcake got stuck in anyone's teeth?

Nice idea, but pick another food.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
silvi's picture

Agree. Another food will be better.

silvi
Activity Score 4172
Copywriter
sams's picture

koool

sams
Activity Score 28
Graphic Designer at Graphic Designer, Dubai
hadrianapolis's picture

Too classic

hadrianapolis
Activity Score 733
satrianee's picture

bacground could be a little darker maybe.

satrianee
Activity Score 3748
anHiiieeta's picture

whats that?

anHiiieeta
Activity Score 328
Art Director
shyril-19's picture

v.nice.i like it

shyril-19
Activity Score 2
bhu
willy wonka's picture

nice

willy wonka
Activity Score 137
work
Hiperion's picture

I am so tired of this product...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Ed Rapport's picture

great ad but they shouldn't show the floss container., throws it off for me. just put the damn logo at the bottom, anywhere and it's a winner! get rid of the container.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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