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Plant Billboard

Agency Network: 
Published/Aired: 
July 2011
Coca-Cola Outdoor Ad -  Plant Billboard

Description

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Outdoor advertisement created by Momentum, Philippines for Coca-Cola, within the category: Non-Alcoholic Drinks.

Caption

This billboard absorbs air pollutants.

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari
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ace85le's picture

It's hard to believe this is an original idea. But watever, this is great.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

morse's picture

I hope those plants will grow bigger, right now they show the board behind.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture

just for publicity... environmental protection is leg behind...

The JACK
Activity Score 438
Marketing Manager
Ron Burgundy's picture

+1

Ron Burgundy
Activity Score 1630
Art Director at Southern California
shahid.h's picture

and the green area where coke bottle is, is absorbed by coke itself...

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
CrackerJackFlash's picture

I likey

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

ailytan92's picture

how a nice job!!! i find green is the contrast color of red...so where the green gone,that mean where is it red are.coke is red in color.Care about enviroment is wat people need it~yeah!

ailytan92
Activity Score 32
Southern collage
kulago's picture

go...go... nice work Philippines

kulago
Activity Score 101
associate creative
NONE™'s picture

WoW!!!!

NONE™
Activity Score 209
Other |

NONE™

saravoisietequi's picture

Better if Coke packaging was eco friendly. Whatever, nice work.

saravoisietequi
Activity Score 48
Copywriter
Vision_Vi's picture

Poor plants - it must be difficult to grow in such a position :) Anyway, nice idea

Vision_Vi
Activity Score 104
sandeep gandra's picture

so wat abt the water for them???

sandeep gandra
Activity Score 5
Art Director at Eye ads Pvt Ltd.
Abhilasha Thackur's picture

nice.. makes sense!!

Abhilasha Thackur
Activity Score 30
Deloitte U.S- India |

Abhilasha Thackur

rogonmar's picture

Atractivo y razonable

rogonmar
Activity Score 2
Segovia
andylefty's picture

Looks good and good message

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thehappyrabbit19's picture

Absolutely brilliant. The media agency behind this was Starlink (Starcom Mediavest Group Philippines).

thehappyrabbit19
Activity Score 2
Planner at Starcom Mediavest Group Philippines
TristanTiteux's picture

Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!

TristanTiteux
Activity Score 12
Creative Director at http://www.customcarpentry.co.uk/ |

www.TristanTiteux.com
www.CustomCarpetry.co.uk
www.EcoDesignerHome.com
@TristanTiteux

baliweightloss's picture

I really love this!

baliweightloss
Activity Score 20
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