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Straw, Windows

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Outdoor advertisement created by McCann, Canada for Coca-Cola, within the category: Non-Alcoholic Drinks.

Caption

Refresh on the Coca-Cola side of life.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Robert Kingston
Copywriters: Wade Hesson, Nancy Crimi
Photographer: Frank Hoedl
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dadada's picture

hehe, :)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

andyStock's picture

Love the idea but this doesn't look real?

andyStock
Activity Score 666
Guest's picture

Indeed, it seems photoshopped. A pity.

As an idea, it's fantastic.

Guest
ACreativeSpirit's picture

it's not photoshop. it's a banner hung on the building. you can see the edges and where they hung it

ACreativeSpirit
Activity Score 178
Creative Director |

Always try to be unique even when forced to conform.

atb2005's picture

Outdoor at its very best!

atb2005
Activity Score 13557
jackmancer2017's picture

Great ;p products like Coke can be so difficult to promote as there isn't really much difference between them but what a great outdoor this is ;p

jackmancer2017
vasskliss's picture

One coke, seven straws. Coke got expensive. Anyway, great work.

vasskliss
Activity Score 36
Emanresu's picture

I like the look of it, but I thought something negative as well. I asked myself why it takes seven people to finish a bottle of coke. Maybe there is a reason behind it.

I know that I love orange soda and would not mind keeping it to myself. However, I am aware of Coke's "open happiness" slogan so maybe one wants to share that joy with others. Regardless, it is a good outdoor execution.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Roger Keynes's picture

Better than the 'ladder' billboard.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

LeeHarvey's picture

I disagree, the one with the ladder is funny too, in fact I like the whole campaign! Nice and simple, no twitter/facebook/augmented reality/online game rubbish, great to see just a clean billboard with a bottle and a straw nowadays... Must be gettin' old.

LeeHarvey
Activity Score 3045
Creative Director
silvi's picture

Clever, funny

silvi
Activity Score 4172
Copywriter
Guest's picture

Nice but forced.

Guest
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

CABAZORRO's picture

FAKE!!!! FAKE!!

CABAZORRO
Activity Score 366
graphic
Martijn's picture

There are thousands of people who see this on the internet. How can you say it is fake?

I like it. It's really simple, everybody understands and works well for a leading brand like Coca-Cola. No complicated strategy bullshit, just the truth about the product.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

CABAZORRO's picture

Photoshop.... it's obvious.

CABAZORRO
Activity Score 366
graphic
elyoshiro's picture

Nice idea, its fake?

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

rehpani's picture

LOL FUNNY AND GREAT

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Guest's picture

Great idea.

Guest
Guest's picture

Fab Idea!. A great idea is still a great idea, even if it is not for real.
Cheers guys

Guest
jackblack's picture

Real or not, it could have been a nice idea if actually done. *sigh*

jackblack
Activity Score 2357
Art Director
Billoughsby's picture

It would be better with one straw, so that you get the immediate read that some sly dog is up there sipping the Coke he's not supposed to be, rather than that there's an insectoid community draw in progress. In other words: Overdone -- notch it back a little.

Billoughsby
Activity Score 5144
Art Director |

That's it.

AXAY555's picture

This looks very boring & what u are saying sounds interesting...it wud have looked interesting with just one straw, here there r so many of them & that too badly photoshoped.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture
Guest
Guest's picture

Check the shadow on your billboard lights dude...

Guest
Paridhi.'s picture

talkn abt d concept...itz really great..!!!

Paridhi.
Activity Score 122
Indore
Benflynch's picture

Awesome!

Benflynch
Activity Score 15
Jotacef's picture

nice! but i have seen it before

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

No se acerca ni a los talones del corderito de chofitol. Dejen de mentir.

Guest
Colish's picture

I don't lie coca cola. Gives you desease. But ad is nice.

Colish
Activity Score 146
Creative Director
Dzsoi's picture

This one and ladder is good. Other two are done to death.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
thatcliffguy's picture

Nothing better than well executed Media Arts.

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

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