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Straw, Windows

Agency Network: 
Published/Aired: 
October 2010
Description: 

Outdoor advertisment created by McCann, Canada for Coca-Cola, within the category: Non-Alcoholic Drinks.

Refresh on the Coca-Cola side of life.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Robert Kingston
Copywriters: Wade Hesson, Nancy Crimi
Photographer: Frank Hoedl

Comments (32)

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dadada's picture
dadada
Activity Score 1720

hehe, :)

Everybody is creative, be yourself.

andyStock's picture
andyStock
Activity Score 666

Love the idea but this doesn't look real?

Guest's picture
Guest

Indeed, it seems photoshopped. A pity.

As an idea, it's fantastic.

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 178

it's not photoshop. it's a banner hung on the building. you can see the edges and where they hung it

Always try to be unique even when forced to conform.

atb2005's picture
atb2005
Activity Score 13557

Outdoor at its very best!

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Great ;p products like Coke can be so difficult to promote as there isn't really much difference between them but what a great outdoor this is ;p

vasskliss's picture
vasskliss
Activity Score 36

One coke, seven straws. Coke got expensive. Anyway, great work.

Emanresu's picture
Emanresu
Activity Score 2148

I like the look of it, but I thought something negative as well. I asked myself why it takes seven people to finish a bottle of coke. Maybe there is a reason behind it.

I know that I love orange soda and would not mind keeping it to myself. However, I am aware of Coke's "open happiness" slogan so maybe one wants to share that joy with others. Regardless, it is a good outdoor execution.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Better than the 'ladder' billboard.

The Jobless Writer
Will Think for Salary

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I disagree, the one with the ladder is funny too, in fact I like the whole campaign! Nice and simple, no twitter/facebook/augmented reality/online game rubbish, great to see just a clean billboard with a bottle and a straw nowadays... Must be gettin' old.

silvi's picture
silvi
Activity Score 4172

Clever, funny

Guest's picture
Guest

Nice but forced.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

sweet

CABAZORRO's picture
CABAZORRO
Activity Score 366

FAKE!!!! FAKE!!

Martijn's picture
Martijn
Activity Score 1888

There are thousands of people who see this on the internet. How can you say it is fake?

I like it. It's really simple, everybody understands and works well for a leading brand like Coca-Cola. No complicated strategy bullshit, just the truth about the product.

CABAZORRO's picture
CABAZORRO
Activity Score 366

Photoshop.... it's obvious.

elyoshiro's picture
elyoshiro
Activity Score 546

Nice idea, its fake?

rehpani's picture
rehpani
Activity Score 312

LOL FUNNY AND GREAT

Guest's picture
Guest

Great idea.

Guest's picture
Guest

Fab Idea!. A great idea is still a great idea, even if it is not for real.
Cheers guys

jackblack's picture
jackblack
Activity Score 2357

Real or not, it could have been a nice idea if actually done. *sigh*

Billoughsby's picture
Billoughsby
Activity Score 5144

It would be better with one straw, so that you get the immediate read that some sly dog is up there sipping the Coke he's not supposed to be, rather than that there's an insectoid community draw in progress. In other words: Overdone -- notch it back a little.

That's it.

AXAY555's picture
AXAY555
Activity Score 582

This looks very boring & what u are saying sounds interesting...it wud have looked interesting with just one straw, here there r so many of them & that too badly photoshoped.

Guest's picture
Guest
Guest's picture
Guest

Check the shadow on your billboard lights dude...

Paridhi.'s picture
Paridhi.
Activity Score 122

talkn abt d concept...itz really great..!!!

Benflynch's picture
Benflynch
Activity Score 15

Awesome!

Jotacef's picture
Jotacef
Activity Score 219

nice! but i have seen it before

Guest's picture
Guest

No se acerca ni a los talones del corderito de chofitol. Dejen de mentir.

Colish's picture
Colish
Activity Score 146

I don't lie coca cola. Gives you desease. But ad is nice.

Dzsoi's picture
Dzsoi
Activity Score 8532

This one and ladder is good. Other two are done to death.

thatcliffguy's picture
thatcliffguy
Activity Score 37

Nothing better than well executed Media Arts.

twitter.com/thatcliffguy

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