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Happy Can

Agency Network: 
Published/Aired: 
May 2013
Description: 

Outdoor advertisment created by McCann, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.

Open Happiness

Advertising Agency: McCann Erickson, Milan, Italy
Vice Chairman: Andreas Dahlqvist
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Lee Tan
Creative Director: Giovanni Chiarelli
Art Director: Giovanni Berutti
Copywriter: Roberto Amboldi
Director: Fabio Cimino
Regional Account Director: Andrei Kaigorodov
Photography: LSD Studio
Media: Initiative Milan
Client Service Manager: Bianca Valcarenghi
Video: Why Worry Productions
Executive Producer: Diego Pandisi

Comments (9)

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Borde's picture
Borde
Activity Score 31

There´s no case study without the actual smiling can... i think they rushed to it.

Peter Frank's picture
Peter Frank
Activity Score 532

ZzZzzzzZzzZZzzZ

talkingisfree's picture
talkingisfree
Activity Score 2712

This is pretty weak, I think

emiliete's picture
emiliete
Activity Score 646

Are you kidding me? Where's the idea?

morse's picture
morse
Activity Score 18024

Is this a real can or just a billboard?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

salil.sharma's picture
salil.sharma
Activity Score 2428

Mind Blowing Job guys ! Special thanks to Art Director ! Awesome job guys ! Unforgettable Bill Board !
Cheers

Designer Don't Do Different Things
They Do Things Differently

Adaddicted's picture
Adaddicted
Activity Score 3435

You must be kidding :P

withalltherespects

mshady's picture
mshady
Activity Score 5

simple, relevant, memorable.

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