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CokeHands

Agency Network: 
Published/Aired: 
April 2012
Coca-Cola Outdoor Ad -  CokeHands

Description

Outdoor advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy & Mather Shanghai, China
Chief Creative Officer: Graham Fink
Executive Creative Director: Francis Wee
Art Director: Jonathan Mak Long
Illustrator: Jonathan Mak Long, Eno Jin
Planning: Mark Sinnock
Account Director: Martin Murphy
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Highest Rated

mercedes's picture

Last year, the Grandprix was awarded to a genius creative indeed. The Samsonite ad. But this year, not even 1% of it.

He who has the money makes the rule. Chinese economy is the best in the world now. May be the influence reflects in advertising too.

mercedes
Activity Score 181
Nike Diesel's picture

Well deserved GP Lion.

Nike Diesel
Activity Score 13630
Art Director
mercedes's picture

Cannes is becoming a joke. Wasn't any other better work there to award? And GP, my goodness!

mercedes
Activity Score 181
dadada's picture

agree :)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Milan Solanki's picture

there is a reason why we have a community named 'fuckcanneslions'

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
NomadDCLXVI's picture

Yep. GP in this case feels a bit like a joke.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

andylefty's picture

Screams Fink. So simple.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

Minimalism & iconic seems to be his unique talent.
He deserved the Grand Prix

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MindDrift's picture

It's not like Graham designed it...

MindDrift
Activity Score 1170
Graphic Designer
bate_palmas's picture

Yeah well done Fink

bate_palmas
Activity Score 1479
creativegodown's picture

Looks good, but not a Grandprix material

creativegodown
Activity Score 252
kleenex's picture

very simple...

kleenex
Activity Score 51110
Web Designer/Developer
talkingisfree's picture

Great grand prix in my opinion. Actually so good I wouldn't be surprised if we see it in the coke cans and other stuff. It's the whole brand in there.

talkingisfree
Activity Score 2712
Art Director
Han Zhonghua's picture

This is not a Grand prix, even a bronze is too much!!! extremely simple.

Han Zhonghua
Activity Score 70
Copywriter at Looking for! |

"Just one Idea can change everything"

mercedes's picture

I totally agree with Han Zhonghua. May be it's worth a shortlist, that's it. There are so many simple but genius ads done around the world, but this one is simple and ordinary.

Cannes judging is losing its credibility.

Cannes can never reach the standards of One Show and D&AD.

The entire creative fraternity should shun Cannes.

mercedes
Activity Score 181
KingArt's picture

Simple and genius!

KingArt
Activity Score 49
Web Designer/Developer at http://kingart.biz
mercedes's picture

Last year, the Grandprix was awarded to a genius creative indeed. The Samsonite ad. But this year, not even 1% of it.

He who has the money makes the rule. Chinese economy is the best in the world now. May be the influence reflects in advertising too.

mercedes
Activity Score 181
MindDrift's picture

This time I agree with you. A Grand Prix? Really? I mean it's nice and deserves a shortlist, but it looks like a logo.
But hey, the creative industry is small and most of the jury members are friends with the creatives whose work they are judging. So that maybe does influence their judgement.

MindDrift
Activity Score 1170
Graphic Designer
BernbachOnRoids's picture

Is it the right way up? Shouldn't it be sideways? Where's the fine print? I can't see the fine print. It Freaking me out! Where's the logo! It's not telling me where to go, what to do. I'm like a dog without a lead. A sheep with out a shepherd. hmmm
oh wait.... I think I've seen this before. Oh yes that's right. I've been staring at it for the last three and a half weeks. Perched atop a fellow colleges desk. His muse, his inspiration.  WHAT DOES HE KNOW!

I just asked the misses BernBach "What you think of this?"
"What is it?" she said

"WHAT IS IT! Well you tell me! What do you think, go on, TELL ME, TELL ME What do you see... TELL ME!"
"Well its two hands. Is it a design? Is it a ad? Is it finished?"

"That's enough.... Go get me my slippers"

What does she know. NOTHING! She's never known anything. Whatever she thinks she knows, she doesn't.

"Where's my SLIPPERS!"

I was once told by a great great man that a design is never finished until you can't take anything else out. I also read in a book that simpler is better. I was also always told this by my AD back in the day. Over and over again. It's to complex you need to simplify it. Take that out, get rid of this. Touch me over here, yes that's right. Harder. Delete this. Just a little harder now. Yes nearly there. Harder. One more thing. BOOOOOM! You have it. In your hands, an ad thats worthy of love juice.  Is this ad worthy of my love juice. Is it literally taking what we've learnt over the years to the extreme. Is it actually saying what we the viewer want it to say, because its saying nothing. Or is it saying everything. Is this one of those ads that you will see in a Hey Whipple Squeeze This volume 2000. Is this ad the love child of years of "buy my freaking product, brand the crap out of your city advertising" and an art form that has reached the pinnacle. Think about it. Deep. Think. Deeeeeep. Ssssssssh. Touch me over here.   

If you're still reading this I don't know what the crap I'm talking about. Please stop reading this. Go on stop. You can do it...DOOOOOO IT!
I think I like this ad. Love juice like. It's either that or I'm having a flash back of drinking coke. Real coke. Not the fake modern, a little bit of a sugar rush coke. But the old I'm going to get everyone hooked on my drink because it's actually the best drug in the world coke. I'll stop now. 

"Where's my SLIPPERS!"

BernbachOnRoids
Activity Score 77
MindDrift's picture

Are you sure it's only steroids you're on? :)

MindDrift
Activity Score 1170
Graphic Designer
NicoCiego's picture

Minimalism at its best.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
dearturki's picture

would work for some business deal with shaking hands.

dearturki
Activity Score 311
campbellcoha's picture

It screams Jonathan Mak Long to me. He's the one who designed it after all. Props to Fink and Ogilvy for tracking this student down though.

campbellcoha
Activity Score 341
VCU |

teamarnie.com

salil.sharma's picture

i love it

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Ads.chinaSMACK's picture

Props to Ogilvy China for finding the talent. It's the same guy who created the Steve Jobs image.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

colarn's picture

The concept is good and the execution is fine but this is not a revolutionary ad and I don't believe is Grand Prix worthy. I would have appreciated more development with the direction. While I understand and appreciate the minimalist approach, a tagline would help to say the least.

colarn
ThomWong's picture

Isn't at least part of the power of this ad the fact that Coke, perhaps alone among brands other than Nike, doesn't need a tagline anymore? Or even a brand name?

ThomWong
Activity Score 8
Copywriter
gbl's picture

Basic design piece. Not a design GP. Not at all a advertising GP.

gbl
Activity Score 451
Copy
Bacon Face's picture

you guys are forgetting who the president of the jury was.

Bacon Face
Activity Score 107
Milan Solanki's picture

+1

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Mayi92's picture

DONT KNOW WHY PEOPLE THINK IF A JOB SEEMS HARDER OR WITH LOTS OF EFFECTS, THIS DESERCE AN AWARD :S
IT'S THE IDEA AND THE WAY PEOPLE GET!!!!!!

Mayi92
Activity Score 143
IPP
syamtvr's picture

Cool

syamtvr
Activity Score 4
Art Director at Turrino Advertising Private Limited, Kochi, India
casa_design's picture

great work!

casa_design
Activity Score 4
Copywriter
Geimima's picture

great luck...

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

the_lizard_king's picture

awesome. Respect.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

ZubinRaval's picture

Simplicity wins again... :)

ZubinRaval
Activity Score 90
Copywriter
karruza's picture

oh come on, this is exactly the perk of having a strong icon of coca cola, imagine if this is blue and red, who will gonna give gold? but to be objective yeah i like this, just dont make it GP

karruza
Activity Score 288
my mind bursts's picture

Brilliant in every sense - the simplicity, beauty, intrigue and power. Reminds me of the Paul Arden Silk zcut ads of the 1980s.

my mind bursts
Activity Score 94
Producer/Director
RP2504's picture

It's so Nokia.

RP2504
Activity Score 18
Copywriter at Creativ8
skuakrat's picture

Oooh, I didnt realise til u said that.

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

skuakrat's picture

What I noticed
1) It's Coke
2) Sharing
3) Simplicity
4)..The above comment "Nokia"

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

noshi's picture

NICE!

noshi
Activity Score 9
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