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Coca-Cola Hand-Crafted Billboards

Agency Network: 
Published/Aired: 
September 2017
Description: 

In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!

Outdoor advertisment created by McCann, Serbia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Comments (3)

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Highest Rated

crownedfilter's picture
crownedfilter
Activity Score 426

Nah. Coca-cola does not match with anything traditional imo.

crownedfilter's picture
crownedfilter
Activity Score 426

Nah. Coca-cola does not match with anything traditional imo.

kleenex's picture
kleenex
Activity Score 50200

nice work.

morse's picture
morse
Activity Score 18024

Interesting work. Doesn't feel like Coke though.

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